What can Organic Media do for you?
What is Organic Media?
Organic media is known as creating free content to share on your company's social media platforms. As Snovio puts it "Organic marketing is a digital marketing strategy that helps you naturally generate traffic to your website rather than use paid marketing approaches.?It aims to raise brand awareness, bring traffic to landing pages and sites, build relationships, and generate new leads through informative and valuable content."
What are the uses of Organic Social Media?
The first use that organic social media provides how cost-effective it is for the company. You are able to be quite cost-effective with organic social media because you don’t have to pay someone to run the advertisement about the product or brand you're trying to sell. Being cost-effective and efficient helps develop the company where you can advertise in different sort of ways such as word-of-mouth advertising. As SocialMediaToday states "You don’t need a large budget to be effective on social media, as the most effective social media accounts for brands are those who create the most clever, transparent, and attention-grabbing content"
The next use that organic social media can be used for a company is creating a better personal connection with your audience. The use of social media gives companies the opportunity to connect with their audience on a whole different level.
To take advantage of that fact, ThePower suggests "you take the time to publish content that humanizes your brand. This ensures you come across as transparent, trustworthy, and of course, personal. While paid efforts help to spread awareness of your brand, organic efforts further connect you with your audience, which can reap long-term benefits."
There are an unlimited amount of creative ideas to reach your audience and according to a study by SocialMediaToday social media marketing has a 100% higher lead-to-close rate than paid marketing. The heavy hitter of why organic social media marketing is so effective is that both consumers and the companies that are creating the content can learn from one another. As well as, companies can learn from other companies on what was and wasn't effective when creating an organic social media campaign.
Another way your company can boost the connection with your audience is answering the questions your potential customers have. In understanding with what the consumers wants and or thinks will help push the use of organic messaging that aligns with your target audience’s interests and demographics after coming back with changes from the feedback.
The next way organic social media can be used is by boosting the overall validity of your company. When potential consumers is interested in your specific advertisement on their social feed, the common next step is visiting that companies social media profile. If you don’t have an organic social media strategy to augment paid efforts, you’re most likely lacking in the areas of followers and engagement.
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SocialMediaToday states that is can also boost other ways of advertising, more specifically word of mouth. "In addition, an organic strategy can assist with word-of-mouth (WOM) marketing as people will visit your social profile to see what others are saying about your brand. With 88% of people trusting online reviews written by other consumers as much as they trust recommendations from personal contacts, and 81% of people saying they’re influenced by what their friends share on social media, an organic social strategy is imperative to building positive brand perception and share-of-voice."
What are the benefits of Organic Social Media?
Some of the main benefits that WebFX found from using organic social media are:
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