What can my company and brand do to add value to customers' lives during this time?

The new coronavirus, COVID-19, is transforming our lives. You are changing all facets of life, from health and employment to lifestyle. Many people in countries with infected people have been and will continue to be, working at home, and many sites have temporarily closed their doors.

The value given to the initial question in this publication will be different for each advertiser or a business owner. As in any situation, there is no one size fits all approach; however, keeping customers at the center of your strategy will help advertisers identify and leverage their unique value with their messages and communications. How can advertisers stay focused on the customer during COVID-19, all while remaining as compassionate to their customers as possible?

In the image I show a practical guide with simple and basic actions with the aim of making our strategy focused on the needs of customers, staying close and causing our brand or service to remain involved in new forms of consumption.

Additionally, it is important that you bear in mind that in parallel you consider the following points:

1. Boost the efficiency of your campaigns through automation teams or managed services too. This may include tactics to automatically manage and improve ad campaigns, such as leveraging tools like automated bidding to maintain the cost of sales. Automation allows advertisers to continually drive campaign performance while giving them time to focus on other priorities. Advertisers can also rely on their partners' managed services teams to help maintain business continuity and provide expertise on how to optimize their strategies.