What can a Mobile App Development Company Do for Your Brand?

John had been going for his morning stroll every day for the previous 15 years. John was not only a fitness fanatic but also a prosperous businessman. In Kentucky, he has a modest fast food restaurant. However, throughout the past five years, things have not been well.

How App Development Company Can Help Grow Your Business?

The industry appears to have reached a saturated point. It has struggled to draw in Gen Z customers and is dealing with a number of operational issues. At the moment, it just receives occasional visits by seasoned customers to stay afloat. John was thinking about these difficulties when he at once ran into Mark, a business coach and a friend from his youth.

Initial greetings were exchanged, and then the conversation turned to business. At this point, Mark brought up the prospect of creating a brand-new mobile app for John's fast-food restaurant and how it might have a game-changing effect. All types of businesses can benefit from the pearls of advice Mark imparted to his childhood friend that day. Don't give up though if you were unable to participate in that conversation.

We overheard the conversation and are sharing it with you in the sentences that follow.

Mark- John, you need to be aware of how quickly the business environment is evolving. When you first began the company, it was reasonable to ride high without worrying about being overthrown by a more recent competitor. All you required was an excellent product and an effective marketing plan.

The situation has changed, though, in modern times. Organizations are searching for disruptive digital technologies to sustain their competitive advantage as new technologies bring about a paradigm shift in the business landscape. Mobile apps are one such innovative digital technology. You have specifically lagged behind other businesses/small stores in this area.

John- Mobile App? Do I really need one?

Mark- The approach you use for your company's digital transformation should include using apps. Utilizing digital technologies to transform your company's business operations is known as digital transformation strategy. Additionally, there will be a dramatic shift in organisational culture.

And the first step on this trip could be your mobile app. Mobile apps have been utilised for digital transformation by businesses including USAA, Walgreens, Nike, Domino, Ikea, Starbucks, McDonald's, Volkswagen, etc. It is simple to understand why. It is difficult to envision our life in the mobile era without cellphones.

Our lives are now easier thanks to mobile apps. They are essential to our ability to live. I'll provide you with some statistics to help you understand.

Businesses that had a mobile solution in 2020 attracted 26% of all investment.

Mobile apps account for 71% of Gen Z's overall digital media time.

Through advertising and downloads, apps would generate US$ 935 billion in the next years.

The numbers are significant and will only increase over time. The statistics demonstrate the advantages an iOS or Android app can offer your company. Therefore, if you want to expand and engage with your consumer base, your company needs a mobile app. Additionally, mobile apps can support the delivery of impactful messaging, client retention, business promotion, etc.

John- I see your point, all right. For my company, a mobile app is certainly necessary. Can I begin creating one myself then? Should I collaborate with a business that develops mobile apps?

Mark- The app market is challenging and incredibly cutthroat. The app store has 1.96 million apps, whereas the play store has 2.87 million. Because of the intense competition, you will probably need a mobile app development business to get things started.

A seasoned mobile app development company is aware of what functions well and what doesn't. As a result, it can assist in creating the best app for your brand that attracts users.

John- But partnering with a mobile app development company will be costly, won’t it?

Mark: Definitely not. For you, a number of mobile application development companies in Kolkata can create stunning mobile apps at competitive rates. For instance, Kolkata's top-rated mobile app development business, Pixel Solutionz, is renowned for creating amazing apps.

To sum up

It takes a lot of work to create and deploy your own mobile application. Numerous of your inquiries are addressed in the conversation between Mark and John above. If you want to learn more or if you still have questions, get in touch with us.