What can I do for you?

What can I do for you?

Is a question that is not asked often enough.

Often sellers, marketeers, businesses, individuals etc are too focussed on what is in it for them. In the current climate of information overload the person you’re trying to reach & are writing towards is seeing hundreds if not thousands of pieces of content a day spending a couple of minutes on their phone. There is one question that’s crucial for you to ask:

What’s the biggest amount of value I can give to the person I’m interacting with?

At this point of internet marketing it’s an elephant in the room already that you give value before you ask. Still, many parties don’t apply this actively enough in their strategies.

So next time you’re creating content think about the following:

- How is this content providing value?

- Am I keeping part of the value for further down the funnel, if so, how much do I give away and how do I do it?

- Is the value I’m providing relevant to my target audience?

Learn from the content you put out and apply the insights you learn to future endeavours.

Put the customer or your target audience first and then if your content helps them and keeps them happy they are more likely to respond positively to future campaigns.

Bless?