What can I do for you as a marketer?

Digital marketing is always evolving with new technologies, tools, and platforms. I had the opportunity to learn a lot of skills as a digital marketer the past three months with the help of Mark Staton my digital marketing professor who planned a great course with a lot of useful skills and information.

The skills I learned

I started with Web analytics where I learned about analyzing data, and reporting of web data to understand and optimize web usage. Web analytic involves tracking various metrics related to website traffic, user behavior, and interactions. Web analytics provides insights into how users find and navigate a website, which content they engage with, and how they interact with different elements on the site. Web analytics plays a crucial role in helping businesses and website owners optimize their online presence, improve user experience, and achieve their goals, whether those are related to increasing traffic, conversions, or engagement.

The second skill was A/B test which is comparing two versions of a webpage or app to ascertain their relative performance. Essentially an experiment, this methodology randomly presents users with two or more variants of a page, employing statistical analysis to identify the variation that achieves superior results for a specific conversion goal. A/B testing is a valuable tool for data-driven decision-making, enabling businesses to optimize their digital campaign, improve user experience, and achieve their goals more effectively.

Next was SEO which was interesting because it focus on increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results. SEO involves optimizing keywords, images, and links to be ranked higher on the search engine.

Then I learned the importance of Paid search which is all about conversion. Paid search advertising is a valuable marketing channel for businesses looking to increase their online visibility, drive targeted traffic, and achieve measurable results quickly and efficiently. The process involves bidding, keywords, ranking, and match type.

Next came Inbound & content marketing which contribute to an integral digital marketing strategy by creating valuable content, optimizing for search engines, and focusing on customer needs, digital marketers can build a strong online presence, attract the right audience, and drive meaningful engagement and conversions. Inbound is about attracting strangers turning them into prospect, engage them to customers and delight them to become promoters.

Paid social media is intricately connected to the broader landscape of digital marketing. It offers unique advantages in terms of audience targeting, brand visibility, traffic generation, and analytics, making it an integral part of a comprehensive digital marketing strategy. Paid social media marketing is about knowing which platforms your targeted audience use and reach them through that platform by create the proper content or message.

The opposite of paid social media marketing which is Organic social media. Organic social media is free content such as posts, memes, stories, videos, etc. that social media users share with each other on their feed.

Email marketing is a powerful tool for marketer to reach their target audience. There are many advantages for using email marketing such as personalization, automation, targeted messaging, direct communication, and more. The process involves creating a plan, segmenting, establish sending frequency, and deliver the correct message.

Then came Programmatic advertising which is automation of digital advertising campaign processes, including the buying, selling, delivery, and measurement aspects, through the use of advertising technology without an individual. The lumascape refers to a visual representation of the complex ecosystem of companies and technologies in the marketing and advertising industry. The lumascape include companies offering services such as advertising technology (ad tech), marketing automation, data management platforms (DMPs), customer relationship management (CRM) software, content management systems (CMS), analytics tools, and more.

I finished the course with the learning of the importance of E-commerce and the use of artificial intelligence in the future. E-commerce provides digital marketers with tools and opportunities to enhance their reach, target specific audiences, and optimize marketing efforts through data-driven strategies, contributing to overall business success. If use correctly AI will give firms and individual competitive advantage.

My certifications

SEO from HubSpot

Google analytics G4

Trade desk

Google ads

Webflow

Summary

Digital marketing is important for marketers to have the knowledge to be able to help themselves or firms achieve their business goal. Digital marketing is also essential for businesses looking to stay competitive, reach their target audience effectively, drive engagement and conversions, and build a strong brand presence in today's digital-first world. I am glad that I got to take this digital marketing course to learned all those skills, and I am exited to use those tools and knowledge in the marketing world.

You can now call me Mr.T, short for T-shape marketer. Because I can now help clients with their marketing strategy from A-Z.