What can frogs teach us about the perils of your current sales and marketing strategy?
Timothy "Tim" Hughes 提姆·休斯 L.ISP
Should have Played Quidditch for England
Frog metaphor
There is a saying that if you take a live frog, (and I have never tried this) and put it in a?saucepan ?of cold?water ?and turn up the heat, the frog will get warmer and warmer and will at some point boil.
Where as, if you took a frog and put it in a saucepan of boiling water it would jump out.?
And?
The reason for this is that when you place the frog in cold water and as you turn the heat up, it's relative position does not change much.?Until it boils.
Business today are like frogs in a saucepan of cold water as the heat is turned up
I started working in the?1980s , I know that seems like a thousand years ago and it should.?There was no?internet , no?mobiles , in fact I didn't get a?PC ?until the 1990s, there was no?Covid , we all worked in the office and no?social media .
Fast forward to 2023 and there has been so many changes in the world,?faxes ?have come and gone,?Blackberries ?have come and gone.?Plus we have a?convergence of the 4 mega trends of Covid-19, mobile, internet and social media.
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But business is working and acting just like it did in the 1980s.
Just like the frogs that have been put in a saucepan, while so many things have changed, life, society and business life has changed there still seems to be people in business that want to keep us working like we did in the 1980s.
For example, cold calling, or sending spam emails, or just accepting the low response from sales and marketing.?Life has changed so much from 40 years ago.?
Isn't it time to jump out of the saucepan??
Want to know more about?social selling, ?check out my new book
In this brand new edition, I have updated all the text, I have also got?15 practitioners, so?people who are doing this already?to explain how they are get (practical)?business benefit. From the?CEO ?that has been running a digital business for over 18 months?to?sales? leaders?who use social selling every day.?
Articles on how these business have and are implementing digital, from?Mercer ,?Telstra Purple ,?Ring Central ,?Cyberhawk ,?Namos ,?Ericsson ,?Crux Consulting ,?DLA Ignite ?and more.
What does?Mark Schaefer , Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"??watch the video?here
Helping To Change The World One Lip At A Time ?? GMB/Labour Party/Retail Manager/Make Up Artist/Blogger/Trainer/Luxury Retail Store Manager
1 年I just don't know when the penny will drop. There's one financial company that keeps DM me. I have never accepted or responded their questions about pension planning because I have absolutely no relationship with them, no trust because I don't know them etc etc but Paul Phillips DipFA I connected with I loved his financial polls that he does weekly to test our knowledge and goes out of his way to educate his audience. I now have him looking at my affairs....which business model works? Obviously not the pitch slapping!
How coxing an eight taught me the power of trust, faith, leadership, communication and community
1 年Well I saw some frog behaviour today from a well known business. Ads splashed down a walking escalator down to the Waterloo and City Line in London! Surely they must know this won’t move the sales needle? Or not? ??
Monopoly, Charades, and Rummikub -- dominating family game nights for 30 years and counting
1 年Excellent analogy, Timothy (Tim) Hughes 提姆·休斯!
The "Weird Al" Yankovic of Sales!
1 年Such a fitting metaphor, Timothy! It brings to mind an experience I had recently. I was getting on an elevator (one of the ones that only start moving once you've triggered the sensor) expecting it to start moving. To my (literal) shock it didn't move. My body had adjusted so, as to expect and anticipate the movement of the elevator, subconsciously, so much so that when it didn't move I was jolted. It appears the 4 megatrends have now jolted businesses to the point of realisation but is it enough to bring about action? ...We shall see.