What can fleas teach us about sales and marketing in 2023?
Timothy "Tim" Hughes 提姆·休斯 L.ISP
Should have Played Quidditch for England
Did you know that a flea has learned behaviour??
If you put a flea in a jar with a lid on, the flea will jump, hit the lid and go not further.
It learns that everytime it jumps the lid stops it and it can go no further.
Take the lid off, the flea does not jump out of the jar, it jumps as far as where the lid would have been.
The lid teaches it a behaviour.?
That's the problem with sales and marketing today, it has a trained behaviour.?
The fact that the world has changed beyond recognition, sales and marketing departments still insist on working as if its still 1980.?
Sales and marketing departments are like fleas.?
The mega-trends of social media, internet, mobile and covid-19 has changed the world.
But still the fleas work to their learned behaviour.?
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In this brand new edition, I have updated all the text, I have also got?15 practitioners, so?people who are doing this already?to explain how they are get (practical)?business benefit. From the?CEO?that has been running a digital business for over 18 months?to?sales?leaders?who use social selling every day.?
Articles on how these business have and are implementing digital, from?Mercer,?Telstra Purple,?Ring Central,?Cyberhawk,?Namos,?Ericsson,?Crux Consulting,?DLA Ignite?and more.
What does?Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"??watch the video?here
At my core, I am a teacher. I'm great at the middle of conversations. I'm not as athletic as I remember being.
2 年The great thing about learned behaviors, Timothy - they can be un-learned. New behaviors can be learned to take their place. The hard thing about learned behaviors - recognizing they can be un-learned and new behaviors can be learned to take their place.
Because life’s too short to buy cheap guitars.
2 年Yes, that is a very good analogy. We see it time and again.