WHAT CAN DATA TELL YOU ABOUT YOUR EVENT?

I think the following raises some excellent points about the collection of data during the events. I’ve included a few of the highlights for you to get the gist of the article:

In a survey and report compiled by the Conference & Incentive Travel organization, event organizers stated they’re very keen to obtain more data from their events. Data collection was one of the top benefits of digital and hybrid events for 38% of respondents. So, how can you infuse your events with better data gathering opportunities??

Go interactive with your event platform. Even if your event is in person, make sure registration, FAQs, “warm-up” conversations, and preview content all live online so your guests can engage with that material and provide useful insights along the way. You may find that your attendees prefer TV-style video productions as opposed to sliding shows, which can not only inform your upcoming event but also future marketing efforts.

Interested to know more? Read more here and share your thoughts in the comment below or email me at [email protected]