How Women Can Position their LinkedIn Profile for a C-Level Role

If you want to get considered for a C-level position, you not only need to optimise your LinkedIn profile for the algorithm, you also need to show up as a leader on LinkedIn to get the visibility you need and the recognition you deserve.

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You will often hear older white men say that they would have loved to select a woman for the C-level position but that there was no woman that either wanted the role or that was qualified for the role.

Or my favourite: “We already had a woman in a top management role but it didn’t work out.”

You and I know this is nonsense.

I created a system that makes women gain visibility automatically so that no one can ever say again that they didn’t find a woman for a leadership role.

If you want to optimise your LinkedIn profile for a C-level role, here’s what you need to do:

1. Take advantage of the algorithm to rank higher in the LinkedIn search results.
2. Bring your personal brand to life on your LinkedIn profile.
3. (Post everyday on LinkedIn.) Nope, strike that. That one is not required!

Let’s have a deeper look at both elements.?

Optimise for the algorithm

Taking advantage of the algorithm to rank higher in the LinkedIn search results means that you need to understand what a search engine is, how it works and what it wants so you can use it to your advantage.?

Briefly said, an algorithm is a set of rules that platforms rely on to organise their content. In LinkedIn's case the algorithm organises around 700 million LinkedIn profiles.?

Whenever you are on a platform that has a search bar like Google, Amazon, Facebook or LinkedIn, you are on a platform that has a search engine. It’s as simple as that.

And the primary goal of a search engine is to help you find what you’re looking for as fast as possible.

Because if you don't find what you’re looking for, over time you will become unhappy with the platform. And if one day you there is a new platform, which nowadays happens every week, you may leave for the competitor.?

Still with me?

Your goal is to optimise your LinkedIn profile so that the algorithm sees you as a relevant professional and pushes your profile in the results for the keywords and search terms you defined beforehand.

Simply put, your goal is that when somebody is looking for a...

• Chief Executive Officer
• Chief Marketing Officer
• Chief Financial Officer
• Chief Operations Officer
• Chief Technology Officer

...Your profile shows up as early as possible.

Ranking high is important because let’s face it, it’s impossible to consider all potential profiles on LinkedIn, there are just too many.

-> Ranking high means more visibility.?

-> More visibility brings more opportunities.

?? QUICK TIP - PROFILE OPTIMISATION: Add your main keyword at the beginning of your headline or at least within the first 45 characters.

For more hands-on tips, read my article: Algorithm Based LinkedIn Profile Optimisation for Women

Ranking high in the search results is not the full story. It’s only the first step.

The second step is to convince profile visitors based on your LinkedIn profile.?

• Are you showing up as a Leader on your LinkedIn profile?
• Are you educating profile visitors on why you are the perfect candidate for your ideal job?
• Are you connecting the dots between all your experiences, volunteer work and more?

If not, it’s unlikely that your LinkedIn profile is captivating anyone.

And if it’s not captivating, it won’t be remembered.?You won't be remembered.

Personal branding on LinkedIn

If you want to stand out from the crowd (and you should if you want to step into a leadership position), you need to bring your personal brand to life on your LinkedIn profile.

C-level professionals are leaders. They lead a company, a department, a team. If you want to get considered for those roles, you need to show why and how you qualify as a leader.

The goal of your LinkedIn profile is to reassure profile visitors that you are the exactly the kind of person they're looking for.?

They will only be able to get this impression if there is something to read on your profile.

If your profile is empty and holds just the bare minimum information, nobody will be able to realise that you are exactly what they need.

So before you spend time on trying to create posts and get engagement, focus on improving what is on your profile.

Put yourself in the shoes of strangers that visit your profile. How you can reassure them that you’re a qualified leader?

Give them a full picture of you and your career path so far and where you want to go.

Bringing your personal brand to life means that you define for what kind of roles you want to position yourself and you align every bit of your LinkedIn profile on it.

It also means showing what your leadership and working styles are.

It means getting more personal on your profile.?

?? QUICK TIP - PERSONAL BRANDING: Aim for a minimum of 1000 connections. Because what kind of leader has only 430 something connections? The bigger your network size is, the more important, successful, and influential you look.

For more hands-on tips about how to bring your personal brand to life on your LinkedIn profile, read my article about Personal Branding for Women on LinkedIn.

?? After reading this article, what questions come to mind? Please let me know in the comments below so I can answer your questions in my next article.

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