What is Buzz Marketing?

Buzz marketing as the name suggests is the process of creating a buzz or excitement about a product. The goal of buzz marketing is to get people talking about your product. All you need to do is make something interesting like a funny video or an exciting announcement about your product to catch the attention of people and then sit back and watch your product become popular by word of mouth.?

Methods of Doing Buzz Marketing

1. Viral Content Marketing - Create entertaining digital content that has the potential to get shared organically between consumers via social sharing and word-of-mouth.?

2. Influencer Marketing - Engage prominent social media creators to endorse and talk positively about your brand to park interest.?

3. Undercover Marketing - Anonymously introduce products in public settings and have faux consumers generate curiosity by endorsing it.?

4. Grassroots Promotions - Start conversations by distributing free product samples at local community gatherings to create a buzz for the product.?

5. Astroturfing - Create fake hype by posting comments and posts about the product while posing as real consumers who have used the product.?

6. Experiential Events - Create interactive, share worthy brand events and PR stunts to create? social media buzz through images and stories consumers spread about their participation.?

While these are some of the most commonly used techniques of Buzz Marketing, the sky's the limit when it comes to creating a buzz about your product. Just keep in mind your budget and your marketing goals and let your creativity soar!

If Buzz Marketing has caught your attention, consider reading a detailed blog on Buzz Marketing on our website https://ikana.io/blogs/buzz-marketing/ .