What Will the Buyer of your Company Look for with regard to your Customers and Sales ?

Who are the top 20 customers and what revenues are generated from each of them?

What customer concentration issues/risks are there?

Will there be any issues in keeping customers after the acquisition (including issues relating to the identity of the buyer)?

How satisfied are the customers with their relationship with the company? (Customer calls will often be appropriate.)

Are there any warranty issues with current or former customers?

What is the customer backlog?

What are the sales terms/policies, and have there been any unusual levels of returns/exchanges/refunds?

How are sales people compensated/motivated, and what effect will the transaction have on the financial incentives offered to employees?

What seasonality in revenue and working capital requirements does the company typically experience?