What Businesses Can Learn from the Savannah Bananas

How Can Your Business Turn Customers Into Fans?

Who are the Savannah Bananas? Chances are you've seen a video clip of some of their wildly wacky and entertaining brand of baseball over the last couple of years.

But how did a team that plays in the Coastal Plain League manage to garner national attention from ESPN, USA Today, and even The Today Show? It all started with an important realization that the Bananas aren't in the business of baseball. They're in the entertainment business.

Jesse Cole , owner of the Savannah Bananas, partnered with MarketScale to create Fans First, a free online course that teaches businesses how to harness the same energy that powers the Bananas and use it to turn your customers into fans.

By innovating every touchpoint and providing a remarkable experience, the Bananas have created a one-of-a-kind product with fans that have become the organization’s best marketers. Check out Fans First by MarketScale and learn how your business can do the same.

Evaluating Emerging Markets in AV with Rich Ventura of Sony

Richard Ventura , VP of B2B at Sony, joined This Week in B2B with Ben Thomas, SHRM-PMQ to discuss Sony's approach to emerging markets for AV.

Ventura said Sony easily finds itself in these new and emerging markets, such as retail and hospitality, because they’ve built up that rapport and reputation to try innovative things.

“It’s really easy for me to say this is where we’re strong because this is where we’re strong,” said Ventura.

Even when critical moments like the COVID-19 pandemic came around those areas dwindled due to restrictions, but one saw rapid increase in AV necessities. Ventura added that the healthcare market saw the biggest emergence, and explained why that market exploded in early 2020.

“Anyone got hammered the hardest, and when I say hammered the hardest I mean they were the busiest, was healthcare and they really evolved how they’ve done stuff whether it’s telemedicine, communicating with patients, and signage,” said Ventura.

Check out their full conversation and learn more about how Sony is innovating within these markets here!

Tuesday Tip!

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