What Business Owners Need to Measure on their Website

Understanding website analytics is a must for business owners looking to measure success. Knowing the right metrics to track and measuring them appropriately can help you gain key insights into the performance of your website and identify areas for further growth.

You have invested time and money in your website, and as a business owner you need to know if your website is bringing in new business and helping you retain your current customers.

Here are five metrics every business owner needs to understand.

How many people visited my website?

How did they find my website?

Which pages on my website were the most engaging?

Have they been to my website before?

Did they contact us?

You are busy running your business and don't have time to dig through reports?to find the information that will help your business grow. Focus on these metrics.

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How many people visited my website?

One of the most basic and important metrics to measure is website traffic. This metric measures the total number of visitors that have come to your website within a given period. Knowing how much traffic your website gets can help you discern popular content and identify areas for further optimization or improvement. You can track this information using web tools such as Google Analytics, which provides in-depth traffic data, including the total number of visits, average session duration, and more.

If your business goal is new website visitors, you might be happy with the above results. However, if you want existing customers to return to your website, you might need help.

Pro Tip: Set a goal aligned with your business goals for new visits to your website.

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Not seeing this information in your marketing reports? We should talk.

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How did they find my website?

I want you to know where your website visitors come from, which is critical to understanding how your marketing efforts are performing. Tracking this data can help you identify which channels, such as search engine optimization (SEO) or email campaigns, bring the most traffic and leads to your website. To measure referral sources, use web tools such as Google Analytics and custom landing pages to track referral links back to their source.

A?search query?is the words people use in an internet search, and your website appears.?Average Position?is where you showed up in the search. Think of 1-10 as page one in search results.?Click Through Rate?is the number of times you showed up in search divided by the number of clicks (visits) to your website.

Pro Tip: Determine what search terms- search queries- you want to show up for internet searches. This is sometimes referred to as keyword searches.

Bonus Tip: High Volume low click-through rate search terms are opportunities to improve the content on your website.

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Which pages on my website were the most engaging?

Measuring which pages on your website were the most engaging is important in understanding how well your content resonates with your visitors. Using a web analytics tool like Google Analytics, you can track popular pages by looking at page scroll depth, time spent on each page, and the bounce rate (percentage of people who leave your website after viewing only one page). From there, you can refine these pages to make them more engaging for your visitors.

Average Engagement Time?needs context to be meaningful.

A Contact Us page might have?a low engagement time?as the user found what they needed and contacted you.

You would expect?longer engagement?with an article, case study, or blog post.

If your blog post or case study has a low average engagement time, it most likely is not capturing the reader's attention and not answering their questions.

?Including videos on a website can increase time spent on a page by 88%

The average time spent on pages with video is six minutes

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IF YOU ARE NOT RECEIVING THIS INFORMATION ABOUT YOUR MARKETING, WE NEED TO TALK

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Have they been to my website before?

Another important metric is how many of your visitors are new versus returning. I'd like to point out that you are analyzing the behaviors of repeat visitors so that you can tailor your content and offerings accordingly. A good way to monitor this data is through audience segmentation in Google Analytics, where you can view metrics for new and returning visitors separately. This allows you to understand better which strategies effectively inspire repeat visits from prospective customers.

Your website is your business' 24-hour sales force. You want to see new visitors consistently, and you want them to have a great experience so they will return.

This is one of the reasons that we strongly recommend your website has a?Frequently Asked Questions?section.?The first step is to consider the?questions that your customers are already asking you.?You can do this by considering your client conversations, reviewing customer support inquiries, social media mentions, or conducting surveys. Once you have a good idea of the types of questions you frequently get from people, you can formulate answers for them.

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Did they contact us?

How many website visitors completed the desired call to action (CTA) or contacted your company? Your company's success depends on driving leads and converting leads into customers. Measuring how successful your site is at doing this, creating contact forms, leveraging live chat, or implementing a quote-building tool are all good ways to actively encourage contact. Utilizing Google Analytics or other analytics tools can give you insights into which pages are most effective at driving contact from viewers.

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Website users spend an average of 6.44 seconds on the main navigation menu.

Make your contact information easy to find!

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Most business owners need more time to dig through reports to get the information they need to grow their business. The problem is you don't have that time to spend on reading reports! We solve this problem for you.

Our partnership with?Databox?allows us to provide the metrics that matter in real-time reporting.

IF YOU ARE NOT RECEIVING THIS INFORMATION ABOUT YOUR MARKETING, WE NEED TO TALK