What Business Leaders Need To Know About Sustainable Technology

What Business Leaders Need To Know About Sustainable Technology

As the world hopefully progresses to a more sustainable future, innovative technologies have the potential to help us move closer to that challenging goal.

But what do business leaders need to know about these technologies? They need to make informed decisions about incorporating them into their operations and strategies.

As sustainable technology becomes more prevalent, leaders need to be informed about the options available and how they can be incorporated into their operations.

“We need to tie sustainability to economic outcomes and put a cost value on the high-impact actions a company takes to sustainable solutions,” said Terence Mauri, MIT Entrepreneur Mentor in Residence, in an email. “CEOs and boards must have moral and business imperatives to care about long-term.

The opportunity lies in business leaders and investors being able to tie sustainability data directly to economic conditions.” Mauri believes that companies are beginning to see the importance of sustainable technology and are working to develop more sustainable practices.

He may be right.

IBM has developed a system to help farmers use less water and fertilizer while maintaining crop yields. Other companies are working on developing sustainable packaging. For example, Nestle Waters North America has developed a paper-based water bottle that is fully recyclable and uses significantly less energy to produce than traditional plastic bottles.

“Many sustainable solutions such as these require investment and may have a higher upfront cost, but they often provide long-term benefits like saved energy costs or improved employee productivity,” said Huda Khan from the University of Aberdeen and Richard Lee from the University of South Australia.

Khan recently conducted research explaining why firms should pursue green technological innovation — it leads to improved environmental outcomes and business performance. This assertion is shared by Nadia Zahoor from the Queen Mary University of London and Zaheer Khan from the University of Aberdeen, who said in an interview that “businesses should consider sustainability as part of a “strategic opportunity” rather than purely from a compliance perspective.”

Zahoor’s research findings suggest that business collaborations offer environmental learning conducive to identifying and exploiting ecological threats and opportunities for environmental innovation.

Based on a second study, both researchers also contend that sustainability is a complex issue, but it is one that business leaders need to start taking seriously.

Here is how.

The first step in creating a sustainable development plan for your company is taking stock of where you are. Measuring your sustainability can come from metrics like carbon footprint, energy consumption, and supply chain miles. “If you want to measure your future sustainability, it’s also essential to look at the impact of new technologies you’re using,” said Emma Collins, the CEO and co-founder of Safetradebinaryoptions.

Many modern technologies have hidden costs that are often left out of sustainability calculations. For example, AI is a technology that has created immense value for businesses, whether it is driving personalized product recommendations or informing anti-money laundering software. However, AI systems need to process an immense amount of data, requiring a company to increase its energy use.

In addition, other technologies that can help companies increase the efficiency and quality of their products, such as blockchain, can harm a carbon footprint.

Even technologies created to improve sustainability can have hidden costs. For example, producing solar panels requires substantial water and energy. And although electric vehicles have lower emissions than traditional gas cars, the manufacturing process for batteries can be quite polluting.

When considering modern technologies, it is essential to view the product’s entire life cycle, from production to disposal. This will give you a more accurate picture of the sustainability of the technology and help you make better decisions about which technologies to pursue.

Once you can measure and understand the impact new technologies have on your sustainability goals, you can look for opportunities to use new technologies sustainably.

Many tech companies are now incorporating sustainability into their product development cycles. In other words, companies cannot simply purchase the latest sustainable technology and expect it to achieve their sustainability goals. Instead, they need to be thoughtful about how they use technology and ensure that it is integrated into their overall sustainability strategy.

Sustainability is about more than just technology.

To be sustainable, companies must look at the big picture and understand how their actions fit into the larger world. Fortunately, there are many ways to do this.

One popular method is sustainability reporting, which allows companies to measure and track their progress on specific sustainability goals. This information can help companies decide where to focus their efforts and how to use their resources best.

Sustainability reporting can also help companies tell their sustainability story to the public, which is an integral part of promoting sustainable business practices. If consumers and investors do not know that a company is working towards sustainability, they will not be as likely to support its efforts.

No matter what type of sustainability reporting a company chooses to use, the important thing is that they are acting and working towards their goals.

Technology is just one piece of the puzzle regarding sustainability, but it is essential.

Companies can significantly impact the world by using technology to increase efficiency and reduce waste. In this way, technology can be a powerful tool for promoting sustainability on a global scale.

And as more companies adopt sustainable practices, we will all benefit from a cleaner, healthier planet.

David Abosch MBA

Driving Sustainability & Digital Inclusion | Fractional CIO/Sustainability Director | CEO ReCognition Circular

2 年

This is really insightful John Martin MBA,Exec Lead,CA,Post Grad Risk Mgt, B Com. We need to try to shift the mindset away from the idea that sustainability always requires investment. Reducing waste, reusing, repurposing, extending the life of assets and generally consuming less all save costs. These savings can be re-invested in those solutions that do have an upfront cost, but which will pay dividends over the longer term. Sustainability reporting is really key. Not just to measure CO2 reduction, but to also inform business leaders and stakeholders of the costs and benefits of the measures taken to achive that reduction. How much have we spent/saved. Impact to brand reputation. Customer acquisition and loyalty. Employee recruitment and retention. Accounting for and evidencing the various causes and effects presents some tricky challenges, but as we know - what gets measured, gets managed.

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