What Is Broken Link Building and why you need it?

Link building is at the heart of SEO; it plays a huge part in increasing your online visibility and gaining organic traffic. However, with more and more competitors surfacing and appearing further up the SERPs, you will want to be doing everything possible to ensure that you remain at the top. Your answer could lie in broken link building. However, just what is it, and why do you even need it?

What is broken link building?

Broken link building is similar to its parent SEO campaign, link building, in that you build a link, create content, and publish on a third-party site. The difference is, the broken link building campaign revolves first around finding dead links, before recreating the content that comes with the broken link and informing the site you have that replacement content ready for them.

Why do you need it?

Most people are aware of the benefits that link building offers; broken link building allows you the chance to take this one step further. You can continue with your current campaign and build on it to produce an even stronger one. When you are trying to do all you can to become the best in the industry, broken link building will serve you well. If you need a little more convincing, then are five reasons why you need to consider implementing broken link building as part of your SEO campaigns. 

1.   It is an effective way to build up links on high DA sites

Different sites, including your own, will have a different domain authority ranking score aligned with them. The higher the DA, the better the site is in the SERP's eyes. If you can publish content on one of these sites, then you get the benefits too! For instance, Google will recognize that if you have a link on that site, then you must be a reputable company. This, in turn, boosts your ranking position.

With broken link building, you will be able to actively search for a particular high DA site that is relevant to you and discover if they have any broken links. With the knowledge obtained, you can set about producing content for this site and reaching out to them. If they accept, you can experience the benefits that come with ranking on a high DA site, and all with fairly minimal effort.

2.   Enjoy expanded opportunities

When it comes to searching for broken links, you quite often discover new opportunities to reach out to a new audience. This is because the process of finding these links allows you to search not only by site but also by topic or keyword. You can uncover sites that you didn't know existed or find sites that have your ideal audience ready and waiting. Depending on the search, you might uncover one new site, or you might discover ten or twenty or more! All of these links lead to new opportunities for you, as with every site you uncover, you can see if there are any more broken links. You will be uncovering a successful stream of link building opportunities.

3.   Most will accept your offer

You aren't just restricted by reaching out to one site. If you only reached out to one website at a time, you might be left disappointed. The site might reject your content, or they might not get back to you at all! However, the great thing about broken link building is that you can produce content for broken links for various sites and then reach out to them all at once. By reaching out to so many, you are increasing your chances that someone will accept. Most likely will accept, as a broken link on their website will mean a drop in ranking, an increase in bounce rates, and overall poor user experience.

However, reaching out to so many bloggers or webmasters at once can be challenging to manage by yourself. This is why we recommend reaching out to our broken link building services, as our expert blogger outreach team will be able to handle communicating with many webmasters at one time. We can even produce high-quality, unique content for you!

4.   Check your backlinks

Do all of your backlinks work to your website? By carrying out a broken link building campaign, you can ensure that any existing links you already have are working. A slight error in the URL or moving an image can result in a broken link, so it is a good idea to check this frequently. After all, you don't want your competitor to find your link and take it from you.

5.   Can overtake your competitors

Like your competitors would try to take advantage of your broken link, you can do the same. You can discover all of your competitors' broken links on handy tools and then offer your content and link to these sites instead, building on your visibility and overtaking them.