What is broken link building? - Detailed guide

What is broken link building in SEO?

Broken link building is the process of finding dead links on the internet platform whose sources serve content related to your field or product. Then you need to ask the owners to replace those dead links with yours which has relevant content and the link is working. This allows you to have backlinks to your website which are organic and you get many new customers.? In simple words, it is a process of replacing dead or broken links with relevant and working links of yours.?

How does broken link-building work?

Identify broken links: There are various tools such as Broken Link Checker, Check My Links and more to check for broken or dead links on different websites that are relevant to your industry, field or product.??

Creating relevant content: Use the existing relevant content or create new relevant content related to those broken links so that the links can be replaced.

Outreach: Reach out to the website owner or webmaster to tell them about deadlines on their website and how your link replacement option will benefit them. This will encourage them to replace the broken link with yours.?

?Offer solution: You need to provide a proper URL to the landing page of related content. You need to make it easy for them to replace the link.

Follow-up: Many times it may happen that the response does not occur though you need to take follow-up emails with generous written reminders.

Link building types?

There are two Link building types are there to improve backlinks on your site i.e.

Proactive: This approach makes the user actively search for broken links on the internet by using tools to all relevant content websites and offering them a replacement. You can offer more relevant and functional data and links to other websites and convince them to replace it with your own. Data is searched on guest blogs, competitor's backlinks profiles, general websites, etc. ?

Reactive: In this approach, a 404 error is found on your website due to a broken inbound link, and based on this you offer alternative links and content to the linking website for replacement.?

Benefits of broken link building

Opting for broken link building with Movinnza offers numerous benefits as it offers organic and quality backlinks that support to increased SEO ranks of your business in search engines. Replaced with functional links improves customer experience and establishes goodwill for the business, brand and product.

Moreover, it allows us to build good relationships with other website owners and specialists in the industry that create a good brand image in the market. With new links, more visitors will be attracted to the site and thus referral traffic and sales will rise. Search results rankings will increase and more backlinks improve customer trust and referrals are easy to convert as they have reasons to purchase and be influenced by other influencers.? ?????

Tired of dead links hurting your SEO?

Movinnza can help you fix broken links & build valuable backlinks with our Broken Link Building service!

www.movinnza.in

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