What Brands Should Learn From The TikTok Ban
Brian Roisentul
??? Host of The DTC Insider podcast | Dad of twins (I'm alive!) | Founder & CEO at BSR Digital | Focused on off-platform analysis to break growth plateaus for 7-to-8-figure brands.
Welcome to this issue of The DTC Insider newsletter. ??
We strive to deliver the latest growth marketing news and trends in the DTC space straight to your inbox every Wednesday.
Topics we'll cover today:
?? Big Improvement to Meta Lead Ads
?? What Brands Should Learn From The TikTok Ban
?? Breaking Barriers in Kids’ Fashion
Big Improvement to Meta Lead Ads
"Meta Lead Ads generate low-quality leads." - Me, many times.
And I know I'm not alone.
But, this changes things, at least in theory.
Meta just upgraded Lead Ads, introducing SMS verification.
This new feature aims to ensure higher-quality leads.
Here’s how it works:
?? Leads enter their phone number in the form.
?? They receive a one-time verification code via SMS.
? The code validates their submission.
Advertisers must include a mandatory phone number field to activate it.
Why this matters:
→ Verifies user authenticity
→ Reduces fraudulent submissions
→ As a result, delivers better-quality leads
Would you test it?
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Want to Make 2025 Your Brand’s Best Year Yet?
In 2024, we audited over 120 brands, and we found that many of them have been stuck in a revenue plateau for 2, and even 3 years.
So, the question is: will you stay in the same place for yet another year, or will you draw a line in the sand and start a new chapter for your brand?
At BSR Digital, we have just 2 spots left for brands that want to unlock the next level of growth.
Will you be one of them?
What Brands Should Learn From The TikTok Ban
What a roller coaster... ??
We could be discussing whether it's right or wrong to ban TikTok in the US.
But, instead, let's focus on what you can do as a brand.
In the end, it's the only thing you can control.
If this taught us something, it's the importance of channel diversification.
Most brands rely too much on Meta. That's no secret.
Sure, Google and maybe TikTok Ads are in the mix — but Meta is still the #1.
Many want to find new revenue streams, but they're stuck.
The main reason?
They keep thinking about the same, traditional, channels. ??
And here’s the thing: in the last year or so, we’ve seen a shift.
Decentralization is changing the game. A few examples are:
??? Now there’s TikTok Shop and YouTube Shopping (Meta coming soon?).
?? Some brands found my agency through ChatGPT, instead of Google.
?? In 2024, TikTok launched Search Ads to compete with Google.
All signs are pointing to a new era, and brands need to adapt.
But…what if I told you there’s something else brands could do to acquire new customers besides being active on more ad channels?
Here are a few ideas:
?? Boost offline engagement (ie. pop-up stores, events, and many more in-person actions)
?? Launch a branded mobile app (many brands have seen a big boost from this already)
??? Leverage new channels such as TikTok Shop and YouTube Shopping
?? Use targeted ad networks (like Disco, among others) at checkout
?? Build long-term relationships with influencers and affiliates
?? Create a community to engage with your audience
领英推荐
Hopefully, this gives you ideas to improve your strategy in 2025.
If that happens, this post was already worth it.
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If you're looking for a growth partner that helps you make 2025 your best year yet, let's chat.
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Breaking Barriers in Kids’ Fashion
Should little girls only wear princess-style clothes?
As the father of one, I don't think so.
This is what these founders had as a mission: to smash those stereotypes.
In this episode of The DTC Insider podcast, I had the pleasure to chat with Rebecca Melsky and Eva St. Clair, founders of Princess Awesome.
If you're looking to disrupt an industry, this is the perfect episode for you!
Check it out ??
We discussed:
?? The increasing challenges of the e-commerce landscape since 2013.
?? How Princess Awesome evolved from a side project into a thriving full-time business.
?? Leveraging Kickstarter to address market frustrations with gendered clothing.
?? Transforming the kids' clothing industry through innovative designs.
?? Navigating challenges associated with fulfillment centers for growing brands.
?? The importance of understanding fulfillment costs to protect profit margins.
?? Utilizing Meta ads as a key channel for customer acquisition.
?? Prioritizing retention strategies to drive long-term growth.
?? Launching new products frequently with regular drops every few weeks.
Tune in:
?? YouTube
?? Apple
??? Spotify
?? Website
More episodes our listeners love:
?? Unlocking New Revenue Streams in 2025 with Neal Goyal
?? Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years with Ronak Shah
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