What Brands Should Know About Producing YouTube Shorts

OK, so we all know viewers crave a variety of storytelling forms — from epic tales to quick snippets. It's no wonder brands are turning to tools like Shorts to engage audiences and connect on a personal level.

Short-Form Content: The Heartbeat of Culture

Both reach and relevance are key in YouTube's playbook, and short-form content ticks both boxes. On YouTube, Shorts aren’t replacing traditional formats but enhancing how people consume media. With over 2 billion users globally, Shorts offer a glimpse into what captivates audiences, providing fresh, interactive ways to engage with content, creators, trends, and communities.

Diving Deeper with Shorts

YouTube see its Shorts as a sort of portal to the broader YouTube universe, enabling viewers to explore their interests across various devices and formats seamlessly. An Ipsos survey across 14 countries found that 62% of online adults aged 18-44 use short-form video apps as a springboard to discover and then dive into longer content—presenting a unique opportunity for brands to connect with an audience eager for discovery.

Crafting Impactful Shorts Ads

Ads on Shorts need to resonate without feeling like traditional advertisements, especially in a fast-paced setting. Here are a few tips for creating impactful Shorts ads:

• Be Authentic: Steer clear of over-polished content. Keep it fun and casual.
• Be Conversational: Remember, short-form is inherently social.
• Be Upbeat: Who says ads can’t be entertaining?

Shorts is more than just a platform; it's a vibrant, evolving space where creativity meets interaction. As brands look to forge genuine connections and stay relevant, embracing Shorts offers a pathway to engage audiences in meaningful ways. Harness the power of short-form content to tell your story in new and exciting ways, ensuring your brand resonates with today’s digital-savvy viewers.