What Brands and Marketers Should Know About Gen Z Parents and Modern Parenting
Remember the day when you first saw your nieces and nephews? Crying in their mother’s arm at the hospital, or running around the house laughing at everything they see? If you haven’t realized, they’re much older now (wow, time flies!). In fact, the oldest of Gen Zs are turning 28 years old now. Some of them have started their professional careers, and some of them has even started their own families!
As these Gen Zs start their own families and make their own income, here’s something you should know by now:
They’re not looking to follow their parent’s footsteps when it comes to parenting.
Gen Zs have established their own distinct style of parenting which has broken the norm on so many levels. Here are 3 things brands and marketers should know about Gen Z as parents:
1. Gen Z Parents Do Not Seek to Follow Their Parents’ Footsteps.
Young parents question established ideas and approaches to parenting. They’re not necessarily unhappy with the way they were raised, but they believe there is a better approach to parenting which was missed by the previous generations. However, they also realize that their parents aren't entirely incorrect either Find Out More...
2. Gen Z Parents Seek Validation From Communities, Experts, and Social Media
While they believe there is a better way to parenting, young parents are aware they don’t know it all.When they need validation, young parents seek out communities, certified experts, and Social Media for guidance, which is now made easier to reach thanks to information technology and higher digital literacy. Find Out More...
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3. Gen Z Parents Are Highly Adaptive, Especially Regarding Purchases.
Young parents constantly re-evaluate their needs and conditions, adapting their purchase behavior in relation to their child’s development. For example, while expecting young parents are very ideal in selecting formula milk brands, as their child grows older the attributes they prioritize change significantly. Find Out More...
Want to find out more about how you can win over the?young parent segment? Visit the link below to see how you can acquire our Collaborative Whitepaper with Nielsen IQ Indonesia on how brands can effectively target the Young Parent Segment
Alternatively, you can also give us a shout to have a quick 15 minute meeting over coffee with one of our Marketing Consultants to learn more about the whitepaper below: