What are brands facing during the COVID-19 outbreak

The sheer volume of information we have all been asked to comprehend over the past few weeks has been overwhelming. What does the coronavirus mean for brands, organisations of all shapes and sizes, our families, our schools, our hospitality sector? How can we flatten the curve, how can we avoid economic collapse, when will toilet paper be fully restocked?

As the world goes into overdrive to save economies and to protect the lives of so many, marketing teams too, continue to cover new ground and confront unprecedented challenges triggered by the coronavirus pandemic.

In this blog, I intend to share my perspective on some of the strategic issues marketers are suddenly finding themselves addressing. To read more, click here