What is a Branding Package with Motorsports Promotions?
Statewide Motorsports Branding Package (2 Year Program)
Is you company seeking the best Return on Investment level of motorsports marketing program? A Statewide Motorsports Branding Package is the answer for your company. Both styles of car associated with a statewide branding package have a statewide geographic footprint with each visiting multiple event venues throughout the state. With events at all ten paved motorsports facilities in the State of Wisconsin, all major metropolitan areas will be visited. A Statewide Motorsports Branding Package will generate millions of impressions per year based on a 14-16 event schedule. This level of partnership is without question the best Return on Investment. The in-person attendance and geographic footprint, the demographics of the attendees, the media reach is national, and the impression numbers are near the same as a regional branding package.
A basic package would place your company on a negotiated location on either the left or right side of the Statewide Motorsports vehicle, a door or lower Quarter panel of a competitive Statewide Motorsports team for two consecutive seasons. Hero cards, with your company logo, Statewide Motorsports vehicle and driver/spokesperson on the front, driver bio, your company call to action, with hashtag, website and QR code directing people to various company information points. A rotating website banner on the correct series website, these sites generated between six hundred thousand to one million or more impressions last year. For each of two years Motorsports Promotions would negotiate with the appropriate series, track, and your company to find the correct naming rights event date and location to best benefit your company. This event would be coupled with a hospitality outing where you would entertain twenty-five or more guests of your choice.?
The Basic Package is as advertised from a visibility standpoint.
Your name and logo would be professionally fit into the spaces available based on this package level. Your colors, your fonts would all stay in place to identify your brand. Size would be limited based on available locations; however, your company will be prominently displayed. The team associated with your Statewide Motorsports Branding Package would be a highly visible competitive team, as we will introduce you to several of the teams and their driver/spokespersons, this will give your company the opportunity to find a few drivers that your company feels would be a good fit for them. Motorsports Promotions has the desire for you and your company to find that correct spokesperson through this introduction, however Motorsports Promotions will consult with your company to pair you with the best partnership opportunities available.
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The hero or autographs cards are a valuable tool in the branding and marketing process. This is the informational piece that is placed in people’s hand with a call to action. The hero or autograph card would have your identity clearly visible on the front and a call to action on the back.?A picture of the chosen team vehicle, the driver/spokesperson, and the company Logo on the front drawing attention to your message. On the back, driver, and team information on about a third of the space, your company websites, QR codes, and message would be on the other two thirds of this card.
The website banner gives your brand a daily reminder of your brand as throughout the season and the offseason news is continually generating the need to come to the site. News about entry lists, news about new partners, updates on the points standing, and the rundown of the last event. A website banner on the appropriate track or series website can generate millions of impressions and thousands of click throughs for your brand. The tracks and series have created a hub for the information about everything to do with their tracks and series bringing people to these sites daily. The sites associated with these tracks and series generated between six hundred thousand to over one million impressions in 2021.
Having events in each of two years gives your company the media impressions to spark the top-of-mind name recognition your company would be seeking with this new customer base. Naming rights of an event gives your company the continual identity reminder. As a naming rights event partner, your brand will be associated with this event for two consecutive years. Every schedule printed or electronic would have your name associated with that date. The website schedule would have your name associated with that date. Press releases, and event advertisements will have your company name associated with a specific event, shared to mainstream media, and social media sites. The consistency in which this information would be pressed out ranges from every three to four weeks during the off season, to daily the days leading up to the event.?The event naming rights would title your event like the following “Motorsports Promotions 55 presented by Wurkhub”.
The hospitality outing has so many opportunities for your company, entertain your best customers, employee reward, buyers contests and so much more. The possibilities on how to use your hospitality outing are nearly endless. Boost company moral or productivity with a reward. Have customers you want to have a special thank you for, bring them to your night at the races. Is your sales team looking to boost sales, reward those customers that buy at a specific threshold? Having hospitality events at the “your company 55”, the ability to interact with all the drivers through pit tour, to have your colleagues, potential clients and your best customers interacting with your team, all while enjoying your company. Food and beverage, tours of the competitors pit area, swag with your company logo and date of event.
This package will expose your company brand to tens of thousands of in person attendees, with the ability to put information directly into their hands throughout the year. This package will generate between seven and ten million impressions through website and media exposure. The loyalty of the motorsports fan is unmatched, when given the information about a particular brand, NASCAR surveys state a race fan is 63% more likely to support a partnered motorsports brand over a non-partnered brand,
Summary of Package
???????????Single location on left or right side of competitive team vehicle
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???????????????????????2 years???????????24 – 30 on track events
???????????Event naming rights
???????????????????????2 years???????????one event each of two years
???????????Website banner on appropriate series or track site
???????????????????????2 years???????????one rotating banner location
???????????Hospitality event
2 years???????????one event each of two years associated with your naming rights event
Do you want to learn more about the millions of impressions your company is missing out on? Contact Motorsports Promotions today and schedule A Day at The Races to find out more.
Jim Naumann
Motorsports Promotions
608-345-3337
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