What is Branding?
In branding, as in life. things evolve. Perceptions change. Most companies will face a choice: Change perceptions and evolve the brand or become irrelevant. No humans nor brands are immune. Today, companies should look at their brand more closely than ever.
Some moves will be drastic, others incremental. Many will need to rebrand or refresh, while others will undertake a complete overhaul. The ultimate goal is to invest in your brand.
Logo is not a brand. The process begins with research into the industry and some personal reflection by the company. You will need to analyze what is and isn't working for your brand. Looking at existing and new market spaces and your company’s success and potential within them.
If done right, a brand has many positive effects. Overall marketplace relevancy is near the top of this least. No brand, whether inside or out of any industry, wants to face a market where established & potential demographics lack brand awareness or could care less about a brand.
By building a brand, there is a potential to build stronger associations with your company through new and distinct design, naming, & identity. When we look at a brand in this way, it can be seen as a much more comprehensive service than simply creating a different name and logo. By targeting specific demographics, we narrow the scope of how a brand is viewed amidst the noise that now dominates the industry.
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At TAMZ, we don't breathe the same air as your traditional agencies. We reject the tired basic solutions that temporarily fix a brand's problem. We embrace our rebel nature, disrupting the old ways by leveraging technology & strategically injecting ‘cool’ into your brand’s DNA.
We’re a group of eclectic individuals with a passion to create, innovate, and strategize. Each one of us contributes something completely unique and dynamic, which is reflected in the content we create and curate. We are known for producing provocative brand?experiences by combining superior craft with business savvy.?
TAMZ focus on bridging the gap between creativity and strategy in a very organic way, which is why we have been able to consistently produce great fucking work for over two decades that is highly effective.