What is branding?
Frank Spohr
CEO @ Clicked Studios | Growth Marketing | Digital Brand Strategy & Development
We can’t understand branding if don’t first clearly define it.
To most newcomers branding is thought of the logo or a tagline a company uses.
Branding goes much deeper than that though.
Branding is the perception of your company. How your company looks, talks, conducts itself, and delivers on its promise are all things that go into creating this perception.
The interesting thing about perception is that it exists only in the minds of the people you wish to do business, so that means it can be molded since it purely subjective.
Just like you can personally make decisions about how you conduct yourself and influence how people receive you, the same can be done for your company to give it the best shot at being considered authentic, trustworthy, memorable, and valuable.
This is an excerpt from the full branding guide available at Clicked Studios. Download the full version of the 11-page guide here: https://www.clickedstudios.com/branding-guide/
CEO @ Clicked Studios | Growth Marketing | Digital Brand Strategy & Development
5 年Kwinton J Scarbrough, CISSP CISA, I'm happy to hear you've gotten value out of my writing and that it is helping with your early startup phase.? Look forward to seeing more awesome things out of you!
Manager of Cybersecurity – Identity Access Management/Privilege Access Management at Ernst & Young Global Consulting Services
5 年What an amazing short write-up. I am currently developing a logo for my start-up. Just bythis quick read i was able to narrow my top 5 down to 2. Branding is hard for minds that lack creative ability, however once I knew what I was looking for, a brand that "looks, talks, conducts itself, and delivers on its promise", I was quickly able to identify which brand designs were aligned to my business objectives. Thanks Frank looking forward to new material.