What is Branding?

When you mention the word branding, a logo is often the first thing that comes to anyone mind.

but branding is not just about your logo, symbol or trademark.

If branding is not about your logo.

Then what is BRANDING?

A Brand is the sum up of all the feelings a customer has, based on every

interaction they have had with you, your company and your products.

Each one of these interactions tells a story to your customers.

If a customer perceives that a product is new and innovative,

then those characteristics become part of your brand in that customer's mind.

If your packaging is beautifully illuminated, then they may view your brand as sophisticated but if

your packaging is poor, customers might think that your services are cheap.

Branding is the essence of every company because it's how you differentiate from your competitors.

Branding is a beautiful way to tell your story to your target audience. And who doesn’t love a good story?

How does your brand speak of you?