What is Branded Calling?

What is Branded Calling?

Everyone wants their calls to get answered.

But no one wants to admit that calls are going unanswered because of a failure to brand the phone call properly.

In the past, enterprises have relied on Caller ID – or CNAM – to correctly identify outbound calls to customers.?But relying solely on CNAM is tricky business. Caller ID databases are not maintained by a business directly and are often outdated and incorrect. So instead of showing up as “Good Bank” you could be “Goof Bank” or “Gd BNK.”

Luckily, there’s a simple and reliable solution – branded calling.

But why don’t customers answer unknown numbers? And how does a missed call affect your business?

In this article, you'll learn:

  • How branded calling differs from CNAM call logs
  • How many people actually answer unknown calls (hint: not a lot)
  • The Branded Communication solutions we offer


Read the full article - What is Branded Calling - and learn how our solutions can give your business the brand reputation it needs.

Sherry Patton

First Orion | Branded Communications | 20+ Years Marketing & Communications Experience | Data Analytics & Results Enthusiast | PI - Strategist | Clifton - Empathy, Focus, Restorative, Individualization, Achiever

2 年

Couldn't agree more. Branded Calling is quickly becoming table stakes. It's no longer a "nice to have" anymore. With all that is happening around us, the last thing we should worry about is who is calling us. But, alas, we do! Good things there's a way to fix that! ??

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