What Is Brand Protection Anyway?

Hi there,

What is brand protection anyway? Let’s face it: it sounds like a complex concept that’s easy to put off.?But with over $2 trillion in counterfeits sold globally each year, your brand likely needs it more than ever. Dive in to learn about the latest trends shaping 2025, gain insights on safeguarding your identity like L'Oréal, and read an inspiring real-life story.

The Key Trends Shaping Online Brand Protection

You've probably heard?countless times about AI and the rise of platforms like TikTok and Temu. While it's clear that these changes, especially AI, are transforming our world, do you know how they impact your brand??Read our blog to uncover what your business should be mindful of, including impersonation, copycat websites, and social commerce.

Because You're Worth It: Safeguard Your Strapline

Why does "Because You're Worth It"?stick in the mind? That's the strapline magic - making brands like L'Oréal unforgettable, and turning these catchy phrases into invaluable assets. So, how can you keep your strapline as unique as L'Oréal's? Let's talk about Optical Character Recognition (OCR). It might sound a bit techy, but it's your ultimate ally in protecting your slogan. With its ability to scan images for text, OCR spots any misuse of your strapline?online. If you're interested in learning more, get in touch.

Crazy Color:?Protecting True Colours

Brand protection can feel a bit abstract. So why not explore how it works in action? Read the story of our 6-year partnership with Crazy Color. Here’s a sneak peek: you'll discover how we utilise advanced AI tools, like logo detection, to detect and remove over 4,700 counterfeit hair colour listings.