What is Bounce Rate and How to reduce it?

What is Bounce Rate, How it is calculated, and How to Reduce the bounce rate? is the common doubt we have, especially the beginners in Digital marketing and this is for them!

“Bounce rate” is simply known as the single page visit, Bounce rate is the term used in web traffic analysis. It denotes the percentage of visitors who enter our homepage and then leave without entering any other page of our website. (“bounce”) rather than continuing to view other pages within the same site.

Purpose

The Bounce Rate can be utilized to help decide the viability or execution of a section page at creating the enthusiasm of guests. A section page with a low bob rate implies that the page viably motivations guests to see more pages and proceed with more profound into the site.

A high ricochet rate ordinarily shows that the site isn’t working superbly of drawing in the proceeded with the enthusiasm of guests. That implies guests just view single pages without taking a gander at others or making some type of movement inside the site before a predetermined time-frame.

How can we calculate the bounce rate?

Bounce rate = Total number of single-page visits / Total visits

Google Analytics

We get the real bounce rate from the Google Analytics report (my own website report)

Heat map

A Heat map is a graphical portrayal of information that utilizes an arrangement of shading coding to speak to various qualities. Heat Maps are utilized in different types of examination however are most normally used to show client conduct on explicit WebPages or page layouts.

A heat map is an information representation procedure that shows the greatness of wonder as shading in two measurements. The variety in shading might be by tint or force, giving evident obvious signs to the peruser about how the wonder is grouped or changes over space.

By using a Heat map, we can see the area (rounded with multiple colors) from where the website visitors clicked or spend. By using this data we can add a call to action button on the most clicked area of the visitors, there will be a chance to reduce the bounce rate in that way.

Mouse flow

It’s another tool for analyzing the user's behavior.

By using this tool, we can easily understand the user's behavior, deep detail of the bounce rate and there is a facility to record the user's activities (except their personal information). so we can identify the reasons for the bounce rate and we can immediately take necessary steps to reduce the unwanted bounce rate.

High Bounce rate

A high bounce rate by and large shows that webpage entrance pages aren’t applicable to your site guests. In the event that site entrance pages are not pertinent to your guests, at that point you can’t anticipate any transformation, deals, or leads.

What are the reasons for the high bounce rate?

1. Slow to load page

Site speed is also a part of Google’s ranking algorithms. If your page takes longer than a few seconds to load, your visitors may get fed up and leave. . This is the main reason for increasing the bounce rate

So check our website loading speed and reduce those problems.

Review your page speed (overall and for individual pages) using tools like:

· Google page speed insights

· Pingdom

· GT Metrix

2. Self-sufficient content

If we have a website for an educational purpose or an E-commerce, we need only the leads of the visitors or needs the conversion of sales the lead form and other products details are included in the home page (landing page) in such case visitors only spend on the homepage only, in those situation bounce rate increasing is doesn’t a matter and our motive is collecting the leads and increasing the conversion of sales only.

The following examples describe it.

In the case of an E-commerce site, the product details are available on the homepage. so the users have spent only on the homepage only.

3. Misleading Title Tag and/or Meta Description

Visitors may enter your site thinking your content is about one thing, only to find that it isn’t, and then bounce back to whence they came. So avoid misleading headlines and descriptions.

4. Blank page or Technical error

In the event that your Bounce rate is especially high and you see that individuals are spending not exactly a couple of moments on the page, it’s presumable your page is clear, restoring a 404, or in any case not stacking appropriately.

Investigate the page from your crowd’s most famous program and gadget designs (e.g., Safari on the work area and portable, Chrome on versatile, and so forth) to reproduce their experience.

5. Bad link from another website

The referring site could be sending you unfit guests or the anchor text and setting for the connection could be deceiving.

At times this is an aftereffect of messy copywriting. The essayist or distributor connected to your site in some unacceptable aspect of the duplicate or didn’t intend to connect to your site by any means.

You should even now connect and courteously request that they eliminate the connection, however if necessary, you’ll need to refresh your deny record in Search Console. Use the disavow links to protect the site from spammy or harmful links.

6. Affiliate landing page or single page site

If you are an affiliate marketer, using our webpages to sell products, keep separate pages for each group of products, if used all products on each page, the user will be confused by getting accurate information from your site and it will increase the bounce rate very high.

7. Low quality or under-optimized content

Visitors may be left from your site if your content is plain and low quality, so maintain good quality content, avoid copied or un relevant content from our page.

8. The page isn’t a mobile-friendly

If our webpage takes more time to load, this leads to a high bounce rate. So always check the speed of our webpage and maintain mobile-friendly content and images.

We can check the mobile-friendly test of our website and find solutions for the problem and resolve it.

How to reduce the bounce rate?

· Make sure your content should be clear, valid, and relevant

· Keep critical elements above the fold

· maintain our website speed and mobile-friendly

· Minimize unwanted elements and misleading content.

· Help people get where they want useful data faster

Bounce rate limit graph

Reference

Google, Wikipedia, Google analytics, Hot jar, Mouse flow, GT Metrix, Amazon, Digiperform, Mobile-friendly test, and Google search console.

Image courtesy

Amazon,Digiperform,adarshdigihunter.com and Google

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Thank you all for reading this!!!

ADARSH.V.GOPAL