WHAT IS BLACK HAT SEO AND WHITE HAT SEO?

Many students ask me this question about White Hat, Blackhat SEO.

They are concepts and name given to the techniques used for improving ranking and traffic.

The first thing you must understand about SEO is, you don’t have to pay any search engine to get top ranking. To achieve top ranking in search engines like Google, you must follow guidelines provided by search engines.

White Hat SEO is all about getting a website on the first page of Google using right techniques and best practices.

While,

Black Hat SEO refers to getting top ranking by not following right techniques and best practices. Black Hat SEO involves many such techniques which may get you temporary ranking but you may not be able to maintain those rankings for long-term.

Black Hat SEO techniques can get you faster results. Since they are not approved or encouraged by Google, you must not implement black hat SEO