What Black Friday Results Say About Content Marketing in 2023

? Speaking of: Black Friday sales leave questions about 2023 in their wake

Black Friday sales receipts are in, but reports differ on what the results mean for marketers’ 2023 plans. Should your content tread water in the sea of popular opinion or seek out new oceans to surf? Robert Rose goes deep into why it may be better to swim against the tide than struggle to rise above it.

Watch the video or read the lightly edited script.??

?? Looking forward to: 2023 content marketing trends and predictions Twitter Chat | Tuesday, December 6, 12 ET?

Black Friday isn’t the only indicator of content marketing’s 2023 outlook. We asked content marketing trendspotters, trailblazers, and keen-eyed industry observers what they think will influence our beloved profession in 2023. Keep an eye out for our annual content marketing trends and predictions article on Monday. Then join us on Twitter (while it’s still around) on Tuesday at noon ET to discuss the top trends and share your predictions.??

?? Reading list: New, updated, and timeless books that make great reads (and gifts) for content marketers?

Finish your holiday shopping by choosing from this list of books about content marketing, writing, personal branding, and more to choose. Any of these entries would make an excellent gift for team members – or a career-boosting treat for yourself. Bonus: Each of the titles in this list comes recommended by your marketing peers.?

?? Overheard: Why Spotify makes Wrapped its annual marketing moment?

You’ve seen the posts everywhere as people shared the number of minutes they spent listening to Bad Bunny, Taylor Swift, Drake, and plenty of less mainstream artists and podcasts. You’ve probably also seen the posts mocking the ubiquitous sharing. Yep, Spotify Wrapped is back. This Digiday article by Kimeko McCoy reveals the strategy that makes the initiative “the gift that keeps on giving, both for users and Spotify’s marketing goals.”?

?? Chatting about: Do you do a year in review? Or focus on a look ahead??

Zack Sandor-Kerr asked the CMI Slack Group this week whether they do “Best of 2022” articles in December or focus on “Best for 2023” pieces, which might have more longevity. So far, the answers include a mix of 2022 reflections (including this great data-based series from Chris Penn and Trust Insights) and 2023 previews.??

Join the discussion in the CMI Slack group (sign up here if you’re not a member yet) or let us know in the comments. ??

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