What is Bing Webmaster Tools?
Kuldeep Pal
Only Result Oriented SEO, Technical SEO specialist. I help businesses grow their online presence and boost organic traffic through effective search engine optimization strategies
We already know that Bing is the second most popular search engine. So if you are looking for additional traffic to your website, you need to set up Bing Webmaster Tools.
What is Bing Webmaster Tools?
Bing Webmaster Tools is a free Microsoft Bing search engine service that allows webmasters to add their websites to the Bing search indexer, see the performance of their site in Bing, and much more.
Bing doesn’t have a Google-branded cache, but neglecting the traffic it generates can be a big mistake. Bing’s webmaster tools may too far behind the popularity of the Google search console (formally Google Webmaster Tool), but you may be surprised at the wide range of features that it offers.
If you want to drive traffic to your site, using Google is an easy option.
But ignorance of Bing (BWT) may because of loose traffic to your website.
Google attracted 92% of the global search engine market, while Bing gained 2.4%.
Bing also supports Yahoo search, which occupies 1.4% of the market share. Together, this is almost 4%.
Some facts about BWT:-
- 1.3 billion monthly unique visitors globally
- 12 billion monthly searches worldwide
- In the US, 500 million monthly search volume
Bing Webmaster Tool Checklist
- Step 1: Open Account
- Step 2: Add & Verify Your Website
- Option 1: XML file authentication
- Option 2: Meta tag authentication
- Option 3: Add a CNAME record to DNS
- Step 3: Create and upload Sitemaps
- Step 4: Create an Optimization Plan
The Bing dashboard gives you a quick overview of the performance of your site.
- Site Activity: Shows Clicks, Search Appearances, Pages Crawled, Crawl Errors and Page Indexed
- Sitemaps: Submitting a sitemap allows Bing to crawl and index your site.
- Search Keywords: The search keywords report shows the keywords for which you receive impressions and clicks.
- Inbound Links: All inbound links found pointing to your site.
- Page Traffic
- Index Explorer
- SEO Reports
- Crawl Information
Bing Webmaster Tools offers almost everything the Google Search Console does, and although you may not use it so often, it should definitely be included in your overall SEO strategy.