WHAT WILL BE THE BIGGEST CHALLENGES FOR MARKETERS AND PUBLISHERS IN 2020?

The biggest challenges for a Publishers in 2020 would be growing site traffic and revenue. It will beat the second choice of a publisher of creating content readers want to read by a substantial margin. In reality, those two choices go hand in hand. If a publisher creates more content readers want, they also tend to grow site traffic and revenues.

The third-biggest challenge for publishers is keeping up with Google algorithm changes. This is a relevant challenge for both Marketers and Publishers as well for good reason! Since the new year, Google has already rolled out a big core algorithm update, and they reportedly have admitted to 3,000+ algorithmic updates over the course of a year.