What is Best Way to Create Video for Syndication to all Social Platforms?
If you’ve been on more than one social media account, you know the top leaders are everywhere.
I bet you’ve heard gurus tell you not to try to be everywhere for all sorts of reasons.
It’s true, it can be quite crazy to try to “be everywhere”, imagine creating content for all platforms?
There are good reasons to explain why you shouldn’t do it, that’s true.
So many platforms!
Facebook, Instagram, LinkedIn, Twitter, YouTube, Pintrest, Snapchat, TikTok and more!
Imagine creating content for all them, not to mention a blog post or audio podcasts!
Well, I’m here to tell you there is a way and it might not be as complicated as you’ve been thinking.
Personally, I’ve been posting to over 20 platforms every week for over 5 years!
I even did it daily for almost 2 years!
What is the best way?
Such a good question and obviously, it’s one of those things that everyone might have an opinion on.
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I tend to agree that the best way is to create content for each platform but who has time to do that?
I don’t know about you, but I have a family and a day job while I build my online empire, so I don’t have 8 hours a day to create content.
The next best thing is to create content once and post it everywhere, although many say that’s a bad idea because the audience changes.
It’s true, people on YouTube want to hear “subscribe to my channel”, people on Facebook want to hear “Like my page” and people on Twitter and Instagram want to hear “Follow me”
One solution is to say all those things in your video and then post it everywhere.
Is that the best way though? No, it’s not.
The best way is to create content for each platform from the same master source but with different bits to match the platform.
How do you generate different content from same master source?
As they say, there’s more than one way to skin a cat and this is no exception.
The first thing to do is create a master content video – I suggest 30-40 minutes as a master source.
Once you have...