As of my knowledge cutoff in 2021, I cannot give you an updated list of the best tools for SEO 2023, as the SEO landscape is constantly evolving and new tools are constantly being developed. However, some popular and widely used SEO tools that have been consistently recommended by experts in the field include:
- Google Search Console: A free tool provided by Google that allows you to monitor your website's performance in Google search results, identify issues, and submit your sitemap for crawling.
- Ahrefs: A comprehensive SEO tool that allows you to track keyword rankings, conduct backlink analysis, and research competitors' strategies.
- SEMrush: A versatile SEO tool that allows you to track keyword rankings, conduct competitor research, and analyze your website's technical SEO.
- Moz Pro: An all-in-one SEO tool that allows you to track keyword rankings, conduct backlink analysis, and research competitors' strategies.
- Majestic: A backlink analysis tool that allows you to track the quantity and quality of your website's backlinks.
- Google Trends: A tool that allows you to track the popularity of keywords over time, and can be used to identify potential opportunities and trends in your industry.
- Google PageSpeed Insights: A tool that analyzes the performance of a page for mobile and desktop devices, and provides suggestions for improvements.
- Screaming frog: A web crawler that can be used to analyze website's on-page elements, such as meta data, images and headings
These tools can be a great starting point for SEO efforts, but it's important to keep in mind that the best tool for a specific task may vary depending on the type of website and the goals of the campaign. Additionally, it's important to stay informed about new tools and updates to existing tools, as the SEO landscape is constantly evolving.