What Are The Best Times To Post To Social Media?
Racheal Blackmore
Award-Winning Copywriter & Freelance Creative Director | Helping brands tell powerful stories to drive engagement, boost conversions, and ignite growth
Unless you've been living under a rock - in which case chances are you aren't reading this right now - you've likely been exposed to the need for a strong social media presence. Both for a personal brand and a company image.
However, not every business is ready and able to outsource to an agency. After taking the new Social Media Certification course and exam today courtesy of Hubspot, I came to the conclusion that it's a perfect - get your feet wet or reminder of the basics that much of my network may want.
With about 5 hours of your time, and no monetary cost to you, you'll get a better understanding of how to begin utilizing these platforms to build brand recognition, increase sales, and drive leads.
One of the easy to implement take-aways from the course was Hubspot's researched - best times to post to social media - information.
Although there are many tools you can use to track more accurately the optimum time to post on major platforms such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn - you may not need all those analytics right now and would rather have a quick reference to get started.
If that's the case, I both recommend taking the course as well as reviewing the following quick cheat sheet I've created for you.
With more accounts than the population of the United States and China combined, Facebook remains the leader in social media users. However, the shelf life of published content remains at approximately one hour. With that in mind, it's important to have an understanding of the optimum publishing times. According to Hubspot they include the following:
Owned by Facebook, Instagram is the third largest social media network and currently the fastest growing. If you want to capitalize on their community of users Hubspot recommends you post during the following days and times:
With over 5 million tweets published each day - it's more important than ever to optimize the times you're tweeting. According to Hubspot the most effective times are the following:
4. Pinterest
As the platform which boasts the longest shelf life for published content, Pinterest is a powerhouse for not only women - but increasingly men as well. To get the most bang for your content buck, Hubspot recommends posting during the following days and times:
Last But Not Least, My Personal Favorite - LinkedIn
LinkedIn remains the most powerful B2B platform on the planet. With 500 Million users the networking possibilities are endless. In order to leverage the most from your published content, Hubspot recommends you post between the following days and times:
Whether these recommendations ring true for your target market is up to each of you to decide. However, I find when beginning a task as daunting as launching a valuable and robust social media strategy, it's helpful to begin with the basics.
I hope this helps. As always, if you're ready to take your social media to the next level, experience done-for-you lead generation, social selling, brand awareness and more - all backed by detailed analytics and a 100% money back guarantee- I'd love to chat.
Visit Us On The Web www.BlackmoreMarketingSolutions.com
Learn What 30 Days of LinkedIn Optimization Can Do For You
Download Free Resources - No Opt In Required
A good place to start if you’re interested in growing your online presence. I have found that depending on your demo, you should consider their daily life when considering post times. During the week, they are more than likely 9-5ers so they look at their phones around lunchtime and so on. Find their attention, you’ll find your audience.
--Hire the best photographer Justyn Time…
6 年Nice article!? Very useful information!
Community Engagement Leader
6 年So helpful ???? thank you so much!