What is the Best Time of Day to Send Marketing Emails?

What is the Best Time of Day to Send Marketing Emails?

If you’re sending marketing emails, timing is everything. Even the best email can get ignored if it lands in someone’s inbox at the wrong time. So, when is the best time of day to send marketing emails? Let’s break it down into some easy-to-follow tips.

Why Timing Matters for Emails

People’s inboxes are full. They get many emails daily, so yours has to stand out. Sending emails at the right time can help you get more people to open, read, and click on them. The best time to send an email depends on who you’re trying to reach, your message, and what kind of business you have. But don’t worry—some general rules can help!

Best Days to Send Marketing Emails

Some days are just better for email marketing than others:

• Tuesday, Wednesday, and Thursday: These midweek days work well because people are less busy and more likely to read their emails.
• Avoid Mondays and Fridays: On Mondays, people are catching up on work, so they might skip emails. Fridays are usually a “wrap-up” day, and people are ready for the weekend.

Best Times of Day to Send Marketing Emails

The time of day matters too. Here are a few good times to send emails:

• Morning (10 a.m. - 11 a.m.): People often check their inbox in the morning. Sending your email around 10 or 11 a.m. can catch people as they settle into their day.
• Lunch (12 p.m. - 1 p.m.): Lunchtime is another good time. Many people check emails on their lunch break, so your email has a chance to get noticed.
• Afternoon (1 p.m. - 3 p.m.): Early afternoon is also a strong time to reach people. After lunch, many people check their emails again.

How to Pick the Best Time for Your Audience

The general times above are a great start, but you can make your emails even more effective by focusing on your audience:

• Think About Time Zones: If you have customers in different parts of the country (or world!), send emails at times that fit their time zone.
• Follow Your Industry: Some industries have their patterns. For example, emails for businesses (B2B) might work better during work hours, while emails for customers (B2C) could work well in the evening.
• Test Different Times: Try sending emails at different times and track which ones do the best. This is called A/B testing, and it helps you find the “sweet spot” for your emails.

Tools to Help You Pick the Right Time

Most email platforms, like Mailchimp or HubSpot, offer tools to help you send emails at the best time. Some even look at past results to find the best time for each person on your list. Using these tools can make your emails more likely to be opened.

Key Takeaways

• Stick to mid-morning or early afternoon on Tuesday, Wednesday, or Thursday for the best results.
• Adjust your timing based on your audience and what works best in your industry.
• Try A/B testing and use email tools to improve your send times.

With the right timing, your marketing emails can reach more people and get the attention they deserve. Start testing, keep it consistent, and watch your results improve over time!