What are the best sex toy conventions for discovering private label opportunities?
It’s not easy to find the right sex toy convention.
Some events are focused on glitzy launches, while others dive deep into private label sourcing.
Check out the most popular conventions and see where you can pick up on some special opportunities in the adult novelty business.
Trade shows in Vegas are electric, and both retailers and wholesalers want in. Meanwhile, intimate gatherings in smaller cities offer unique opportunities just for them.
You’ll connect with suppliers and see products up close, helping you make informed choices for your brand. Whether you're a novice or an old pro, these conventions can raise your business and inspire new ideas.
AVN Adult Entertainment Expo (AEE)
Explore the Range of Exhibitors
Take a look at the sheer amount of exhibitors at the AVN Adult Entertainment Expo.
This event highlights new products in the adult toy space. From cutting-edge gadgets to unique designs, you’ll find something for everyone.
The expo is a starting point for new ideas and trends. Many brands announce their newest creations here, so it’s worth checking out if you’re a fan or a pro.
Network with Industry Professionals
Connect with industry leaders and potential partners at this premier event.
Networking is a key element in business growth. You can make valuable connections that may lead to collaborations or new opportunities.
Whether you’re a new kid on the block or a veteran, mingling pays off. Share insights and learn from those who have been there longer.
Attend Informative Seminars
Attend seminars on a wide variety of topics in sex-positive wellness and adult entertainment.
These sessions deliver much-needed insights on trends and innovations.
You will read about digital marketing, content creation, and legal issues that impact the industry.
The high-caliber speakers share their expertise, so you can stay informed and competitive.
Discover Exclusive Product Launches
Experience exclusive product launches from top brands in the adult novelty market.
These unveilings often come with special promotions or discounts that are only available at the expo.
Attendees get first dibs on revolutionary items that have the potential to alter their personal lives or business ventures.
Erofame Trade Convention
Engage with Manufacturers and Suppliers
If you're looking for truly unique products, be sure to network with international manufacturers and suppliers at eroFame.
What makes this event unique is the chance to gather industry leaders.
For Tim Brown from Bathmate, eroFame is essential to the company’s sales and distribution efforts outside the United States. He stresses its value in growing their worldwide presence.
You can find private label products that match your brand requirements.
Participate in Workshops
Participate in workshops that are targeted to the aspects of branding and market positioning. These sessions teach you how to stand out in the adult industry. It’ll be invaluable to learn from experts like these.
Johannes Plettenberg of Lovehoney Group adds, “Anyone who operates in the industry understands the significance of eroFame. Attending these workshops gives you some tools to sharpen your business strategy.
Gain Insights into Trends
Get a jump ahead on the trend and on what consumers want.
Erofame highlights innovations that define the adult novelty industry.
Knowing what consumers want will help you (and your writers) offer effective choices to tailor your offerings.
For instance, trends indicating a desire for sustainable products could inform your stock decisions.
Connect with Fellow Retailers
Networking is an important aspect of eroFame. Network with other retailers and wholesalers to exchange experiences and strategies that work. This collaborative environment fosters growth and creates opportunities.
Many attendees celebrate their successes during the annual Oktoberfest, where more than 1,000 exhibitors gather. Such connections can lead to partnerships that expand your reach.
Event Details
Erofame takes place twice a year, once in January and again in July.
The next event is currently scheduled for October 8 to 10, 2025. It will make its debut in the Netherlands at RAI Amsterdam.
With a bulletproof 90% attendance rate, it is a respected event that attracts the big players in the market.
Asia Adult Expo (AAE)
Diverse Offerings from Asian Manufacturers
Check out the best AAE range of adult toys and accessories here.
The expo features products of Asian manufacturers, offering interesting designs and innovations. Whether it’s high-tech or traditional, you can find it here.
That variety means there’s a little something for nearly everyone — from the retailer to the simply curious about what’s trending in the industry.
Networking Opportunities
Connect with the key players in the Asian market.
AAE is a place where buyers and sellers meet face-to-face. With over 4,200 trade buyers from more than 52 countries attending in 2019, it demonstrates its value.
Follow tried and true brands and find new ones.
Connect with people, and those relationships will blossom from helpful interactions to lucrative business partnerships that extend or complement your own product line.
Presentations on Innovative Designs
Go to presentations featuring cutting-edge technology in the adult toy industry.
Experts will discuss new designs, materials, and manufacturing processes.
These insights can inspire your own work or deepen your understanding of the market.
When you learn directly from industry leaders, it keeps you ahead of the curve.
Collaborating with Emerging Brands
Identify potential partnerships with both new and established brands.
AAE creates an atmosphere that’s primed for collaboration. Whether you want to co-develop products or share marketing strategies, this expo is the place to do it.
Many great partnerships begin right here.
Key Facts About AAE
Venus Berlin
Experience the Vibrant Atmosphere
Immerse yourself in the lively scene at one of Europe’s largest adult trade shows.
The VENUS is held annually in Berlin, where it attracts approximately 30,000 visitors from around the world.
You’ll experience a blend of excitement and curiosity as you wander among the more than 270 exhibitors displaying products from 40 countries.
From sultry underwear to playfully innovative pleasure devices, it's all there.
Discover Unique Products
Wander through aisles filled with offerings that satisfy many consumer needs.
The fair includes everything from traditional items to high-tech devices that are meant to ramp up enjoyment.
Attendees get to experience the hottest trends and discover unique products that challenge the status quo of the erotic industry.
Each booth begs to be explored, and it's hard not to find something that captures your interest.
Attend Engaging Discussions
Join conversations about sexual health, wellness, and responsible selling practices.
These talks provide insight into industry standards and changing consumer expectations.
Experts impart knowledge to help attendees navigate the complicated world of adult products.
Whether you’re a retailer or an enthusiast, there’s something to learn from these sessions.
Network with Industry Professionals
Connect with European retailers and distributors looking for new business opportunities.
The Business Arena offers a chill environment to connect with qualified prospects without loud music or distracting performances.
This area is designed to showcase new products in an inviting lounge space, ideal for making connections.
Capture Memories
Don’t forget to snap some photos and videos while you’re there.
With so much to see and admire, capturing those memories becomes a necessity.
Whether you’re there for business or pleasure, these moments will remind you of the vibrant energy of Venus.
AdultEx
Market Trends and Consumer Demands
Research current trends in the adult toy industry. Attend expert-led seminars so you know what consumers want today. Understand trending materials and designs that buyers gravitate towards.
This knowledge keeps you ahead of the curve.
Hands-On Demonstrations
Check out these innovative products close-up at AdultEx. Exhibitors show their newest offerings, which give you the opportunity to see and touch things in person.
Discover new features that heighten pleasure and satisfaction. Interact with product reps who describe how each item works and what it does.
Use this opportunity to ask questions and get clarity.
Building Supplier Relationships
Get to know suppliers and manufacturers in person. Use it as a place to talk about your private label ideas.
Good relationships can result in the best deals and the ability to find unique items. Share your vision and get industry insider feedback.
These connections will help you build your business the right way.
Networking Events
Attend networking events that encourage collaboration.
Network with professionals in your field who have similar interests. Share ideas, discuss challenges, and team up for opportunities that create win-win scenarios for all.
These interactions can open up opportunities and provide you with new perspectives on the market.
International Lingerie Show (ILS)
Discover New Inventory Options
Expand your inventory by jumping into the thrilling world of lingerie and adult novelty products.
Now that you’ve got the mindset down, it’s time to get some fresh meat, so attend the International Lingerie Show (ILS).
This tradeshow features brands such as Leg Avenue, Seven 'til Midnight, and Coquette. You'll find a bevy of sexy, affordable options.
With hundreds of pages in their catalogs, ILS is about volume and variety.
Attend Trendy Fashion Shows
Catch top fashion shows that showcase the latest and hottest trends in intimate apparel. These presentations give you a window into what’s hot right now.
From classy to crazy, you’ll see it all. Interacting with these shows keeps you up to date and relevant with your own offers.
Network for Opportunities
Network with other retailers and lingerie brands at ILS. Get hooked up with stores such as Frederick's of Hollywood and Yankee.
Forming these relationships opens doors for cross-promotional opportunities. Collaborating with other businesses can expand your reach and boost sales.
Understand Consumer Preferences
Learn how consumers think and behave in the lingerie market.
Tim: I think just from the ILS, you really get a sense of what people are looking for. This knowledge allows you to customize your inventory to suit them.
Explore Diverse Product Categories
You can find several product categories at ILS, such as costumes, hosiery, loungewear, and more.
The show has about 200 exhibitors with items ranging from classy to stylish.
More options for every taste and occasion make it easier to cater to everyone.
Sex Expo New York
Unique Blend of Education and Entertainment
See what a classroom looks like when smart is cool.
The Sex Expo offers workshops on sexual health, relationship dynamics, and product innovation. Whether you’re an old hand or a new explorer, these sessions bring home practical insights for everyone. Attendees can ask questions in a friendly, judgment-free environment.
Networking Opportunities
Connect with a broad audience. Meet consumers, industry professionals, and influencers like yourself.
This event brings together people from all walks of life, making it easy to find new friends or collaborators.
Talking about ideas and experiences makes everyone's experience more rewarding.
Discover New Products and Brands
Browse 150+ exhibitors with unique brands and products. Whether you're searching for a particular item or simply exploring, you'll discover products that meet the diverse needs of different preferences and lifestyles.
From cutting-edge toys to health and wellness offerings, there’s something for everyone.
Romantic Depot will feature popular items to excite the senses. Be sure to meet Sexpert Carly S, who’ll be giving an exciting workshop on how to introduce toys into oral sex!
Interactive Experiences
Do active stuff.
The expo includes product demonstrations and seminars so you can learn from the experts. You can also catch thrilling acts like burlesque shows and male revues.
For those interested in BDSM and fetish lifestyles, the dungeon experience provides insight.
Admission Details
There’s more where that came from, so stay tuned!
General admission is open to anyone 18 and up. VIP admission — must be 21+ to attend.
The event is free to attend, but for $30 you can upgrade your experience. VIP tickets include a goodie bag valued at more than $100 and a front-of-the-line pass.
Benefits of Attending Multiple Conventions
Maximize Your Exposure
Going to more than one convention opens up a lot of products and suppliers.
Each event features unique items and serves different markets. By testing these options, you can discover what works best for your audience.
For example, one convention may highlight innovative designs while another focuses on eco-friendly materials.
This diversity keeps you ahead in the adult toy industry.
Enhance Your Understanding
Understanding the world trends out there is important. Conventions offer a front-row seat to emerging consumer demands.
At events like AAE, you’ll find out about specific trends in the Asian adult segment. Recognizing these shifts will enable you to tweak your offerings.
That knowledge can inform your marketing strategies and product selections.
Build a Robust Network
Networking is a big benefit to attending conventions.
With approximately 90% of attendees being industry professionals, you’ll network with potential partners and collaborators.
Developing relationships at these events can lead to exciting opportunities later on.
You may meet suppliers with products no one else has or other business owners interested in sharing resources.
Diversify Your Offerings
By sourcing unique items from various conventions, you can diversify your product range.
The different events tend to draw different vendors, so you can find unique products that are a perfect fit for your audience.
For example, one convention might have luxury brands, while another has handmade items.
That adds diversity to your stock and attracts a wider audience.
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Conclusion
Get yourself to a sex toy convention. These events are a great opportunity to learn, network, or find a new product.
Each convention brings its own vibe and unique offerings. From the glitz of AEE to the more intimate feel of Erofame, there’s something for everyone.
Plunge into workshops and panels. Get expert insights and connect with like-minded people.
Networking opens doors to new ideas and collaborations.
You get to see firsthand the latest trends in the industry.
Don’t forget to participate in these exciting opportunities!
Mark your calendar and plan your visits.
No matter if you are a newb or veteran, attending these conventions will elevate your experience.
So get your friends and make it the adventure—the epic adventure—that it’s supposed to be.
Frequently Asked Questions
What is the AVN Adult Entertainment Expo (AEE)?
The AEE is a leading adult industry trade show, taking place annually in Las Vegas. It includes exhibitors, seminars, and networking opportunities for members of the adult entertainment industry.
Where is the Erofame Trade Convention held?
Erofame takes place in Hanover, Germany. It’s an important event for adult industry businesses and centers around networking and displaying cutting-edge products.
What can I expect at the Asia Adult Expo (AAE)?
The AAE in Hong Kong spotlights adult products and services throughout Asia. Attendees can discover new trends, connect with manufacturers, and attend educational workshops.
When does Venus Berlin occur?
Venus Berlin takes place every October in Germany's capital. The convention features adult products and provides networking opportunities within the European market.
What is AdultEx?
AdultEx is an Australian industry trade show in the adult space. It creates a space for retailers and manufacturers to meet and find new products.
Why should I attend the International Lingerie Show (ILS)?
Attending ILS lets you explore lingerie trends and connect with other industry professionals. It’s a great way to expand the offerings for retailers.
What are the benefits of attending multiple conventions?
Every time you go to a convention, you learn more about your industry, meet more people, and see more products. This can result in better opportunities for business and insights.