What are the best practices of building great products?
Ata Ur Rehman
Product Owner | Project Manager | Operations Manager & Marketing Manager | Helping Brands Grow With Tailored Solutions
As a product owner, building great products is both challenging and rewarding. Here are some key practices that help in creating valuable, usable, and feasible products.
Always Look for New Opportunities
The foundation of a successful product is always searching for new opportunities. As a product manager, keep an eye on market trends, listen to customer feedback, and follow new technologies. Regularly ask yourself questions like, "What if?" and "Why not?" to find new ideas that others might miss.
Product Discovery: Test Early and Often
In the product discovery phase, turn your ideas into potential solutions. Start with a minimal viable product (MVP) to test your assumptions. This helps you see if your product solves a real problem, is easy to use, and can be built within your budget and technical limits. An MVP is a strategic tool to learn and improve.
Use Prototypes to Communicate and Test
After you have a clear concept, create detailed prototypes to show your product vision. These mockups help explain the product details to your team and provide a model to test with real users. Prototypes make your ideas more concrete and ensure everyone understands the product.
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Charter User Program: Get Early Feedback
Engage a small group of early users through a charter user program. These users give honest feedback and can be references during your launch. Their experiences help refine your product and build trust in the market. These early users can become strong supporters of your product.
Make Smart Choices: Use Personas and Principles
Product management is about making smart choices. To help with this, create detailed personas and clear product principles. Personas represent your target users and guide design and development. Product principles act as a decision-making framework, ensuring that every choice aligns with your overall vision and values.
Conclusion
Building great products requires a mix of strategic vision, user focus, and disciplined execution. By seeking new opportunities, testing ideas through discovery, using prototypes, engaging with early users, and leveraging personas and principles, product managers can navigate the complexities of product development and deliver solutions that truly resonate with their audience.
I hope these practices help you in your journey. Share your thoughts and experiences in the comments. Together, we can improve the art and science of product management.