What are the best Google Ad hacks/advice?
Ok Lakshman
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It’s essential to know how to use Google Ads!
They can either be a waste of your money or can help you benefit your business.
The instant benefits of Google AdWords are that it improves your brand visibility & fetches you faster results.
It is a boon to advertisers to speed up the process of revenue generation.
Put the right strategy in place for your Ads. Meaning, you should focus on your desired result, then choose your keywords, write your ad copy, and tweak your landing page to achieve the end goal of a conversion action.
Words like “we,” “us,” “me,” “myself,” and “I” fail to focus on the customer’s needs and can hurt your chances of getting a click — not to mention they’ve proved to hurt conversions on landing pages, too.
Look out for opportunities where you can include the word “you” in your headline or first description line. And as always, lead with benefits!
2. Find the Negative Keywords
Use tools to find the negative keywords that you don’t want your ads to show up for!
Negative keywords that do not include specific search terms from triggering the display of your ad are a smart way to boost your Google Ads conversion rate. They help overcome the challenge of running an ad to recognize if the search queries are relevant to your offer or not.
Several case studies and testimonials prove that using negative keywords is a smart way to grow revenue, which is a unique conversion type.
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3. Use Google Optimize to improve your performance
Eager to test variants of web pages and see how they perform without knowing how to code?
Get more out of your budget and improve your bids, ads, and keywords to increase the efficiency and performance of an ad account with Google Optimize.
4. Design an Optimal Landing Page
Is your Call to Action button a visual marker?
The design of your landing page will make a big difference in your campaign’s conversion rate. Tweak your landing page such that you can achieve the end goal of a conversion action.
Every element on your landing page can and should be tested and verified. Most importantly, you need to check the CTA placement, shape, and color.
5. Highlight your Ad’s Most Powerful Words/Phrases
What are your most compelling phrases and words to improve the probability of a visitor converting?
Including power words like “last minute” will pull in a stronger purchasing motivation. Words like “efficiency,” “functionality,” and “easiness” are potent words that might work best with your audience. Use attention-grabbing power phrases to test in your Google ads.
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Credit goes to Apoorva R
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