What Is The Best Free Social Media Management Tool?

Social media is a powerful way to reach and engage with your audience, grow your brand awareness, and drive traffic to your website.

But managing multiple social media accounts can be time-consuming and challenging, especially if you have a limited budget and resources.

That’s why you need a social media management tool that can help you plan, schedule, publish, monitor, and analyze your social media content across different platforms.

A social media management tool can save you time, effort, and money, as well as improve your social media strategy and performance.

But with so many options available, how do you choose the best one for your needs?

In this article, we will compare eight popular and free social media management tools that you can use to boost your social media presence in 2023.

1. Buffer

Buffer is one of the most popular and user-friendly social media management tools that allow you to schedule up to 10 posts at a time for free.

It supports Facebook, Instagram, LinkedIn, Pinterest, TikTok, and Twitter. It also has a landing page builder and an AI assistant that can help you create engaging content for your audience.

Buffer’s free plan lets you connect up to three social accounts and manage them from one dashboard.

You can also use Buffer’s browser extension and mobile app to schedule posts from anywhere. Buffer also provides basic analytics to track your post performance and engagement.

If you need more features, such as more social accounts, more scheduled posts, advanced analytics, team collaboration, and custom branding, you can upgrade to one of Buffer’s paid plans starting from $15 per month.

2. Crowdfire

Crowdfire is another popular and free social media management tool that helps you discover and share relevant content for your audience.

It supports Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, WordPress, Shopify, Etsy, Medium, and more.

Crowdfire’s free plan lets you connect up to three social accounts and schedule up to 10 posts per account per day.

You can also use Crowdfire’s content curation feature to find articles, images, videos, and blogs that match your niche and interests. Crowdfire also provides analytics to measure your social media performance and growth.

If you need more features, such as more social accounts, more scheduled posts, RSS feeds integration, hashtag recommendations, bulk scheduling, team collaboration, and priority support, you can upgrade to one of Crowdfire’s paid plans starting from $9.99 per month.

3. Later

Later is a free social media management tool that focuses on visual content creation and scheduling for Instagram. It also supports Facebook, Twitter, Pinterest, and TikTok.

It has a drag-and-drop calendar that lets you plan and preview your Instagram feed before posting.

Later’s free plan lets you connect one social account per platform and schedule up to 30 posts per month for Instagram and 50 posts per month for other platforms.

You can also use Later’s media library to store and organize your photos and videos. Later also provides analytics to track your Instagram insights and the best times to post.

If you need more features, such as more social accounts, more scheduled posts, stories scheduling, video scheduling, hashtag suggestions, user-generated content, team collaboration, and advanced analytics, you can upgrade to one of Later’s paid plans starting from $12.5 per month.

4. Combin

Combin is a free social media management tool that focuses on Instagram marketing. It helps you grow your Instagram followers, likes, and comments organically. It also supports multiple Instagram account management.

Combin’s free plan lets you connect one Instagram account and perform up to 50 search results and 250 actions per day.

You can also use Combin’s advanced search feature to find and interact with your target audience based on hashtags, locations, and competitors’ followers.

Combin also provides statistics to track your Instagram account activity and growth.

If you need more features, such as more Instagram accounts, more search results and actions per day, user analysis, comment management, reposting, and stories scheduling, you can upgrade to one of Combin’s paid plans starting from $15 per month.

5. Tailwind

Tailwind is a free social media management tool that specializes in Pinterest and Instagram marketing. It helps you discover and schedule content, optimize your posts, grow your reach, and analyze your results.

Tailwind’s free plan lets you connect one Pinterest account and one Instagram account and schedule up to 20 posts per month for each platform.

You can also use Tailwind’s smart schedule feature to post at the best times for your audience. Tailwind also provides analytics to track your profile performance, audience engagement, and website traffic.

If you need more features, such as unlimited scheduling, hashtag finder, smart bio, tribes, smart loop, video scheduling, team collaboration, and advanced analytics, you can upgrade to one of Tailwind’s paid plans starting from $9.99 per month.

6. Socialpilot

Socialpilot is a free social media management tool that helps you schedule, publish, analyze, and optimize your social media content across Facebook, Twitter, LinkedIn, Instagram, Pinterest, TikTok, VK, Tumblr, and Google My Business.

It also supports WordPress, Shopify, Medium, and RSS feed integration.

Socialpilot’s free plan lets you connect up to three social accounts and schedule up to 10 posts per day. You can also use Socialpilot’s content curation feature to find and share relevant content for your audience.

Socialpilot also provides analytics to measure your social media performance and growth.

If you need more features, such as more social accounts, more scheduled posts, team collaboration, white-label reports, bulk scheduling, social inbox, and client management, you can upgrade to one of Socialpilot’s paid plans starting from $25.5 per month.

7. Shopify Inbox

Shopify Inbox is a free social media management tool that lets you manage your Facebook Messenger and Instagram direct messages from one place.

It is designed for Shopify merchants who want to communicate with their customers and prospects on social media.

Shopify Inbox’s free plan lets you connect unlimited Facebook pages and Instagram accounts and manage them from your Shopify dashboard or mobile app.

You can also use Shopify Inbox’s chatbot feature to automate responses to common questions and requests.

Shopify Inbox also integrates with Shopify Ping, a free messaging app that lets you chat with your team members and access other Shopify apps.

If you need more features, such as WhatsApp integration, email marketing, SMS marketing, and live chat support, you can upgrade to one of Shopify Inbox’s paid plans starting from $9 per month.

8. Snapchat Ads

Snapchat Ads is a free social media management tool that lets you create and run ads on Snapchat, one of the most popular and engaging social media platforms for millennials and Gen Z.

It has a self-serve ads manager that lets you set up and manage your campaigns from one dashboard.

Snapchat Ads’ free plan lets you create and run ads with no minimum budget requirement. You can also use Snapchat Ads’ creative tools to design and optimize your ads for different objectives and audiences.

You can also use Snapchat Ads’ instant create a feature to create simple ads in minutes.

Snapchat Ads’ free plan lets you create and run ads with no minimum budget requirement. You only pay when someone sees your ad or takes action on it.

You can also use Snapchat Ads’ analytics to measure your campaign performance and optimize your ads.

If you need more features, such as advanced targeting, bidding, and optimization options, custom audiences, goal-based bidding, and split testing, you can upgrade to one of Snapchat Ads’ paid plans starting from $5 per day.

Conclusion

These are some of the best free social media management tools that you can use to manage your social media accounts in 2023.

Each tool has its own strengths and limitations, so you need to choose the one that suits your goals, budget, and preferences.

The best way to find out which tool works best for you is to try them out for yourself. Most of these tools offer free trials or plans that let you test their features and functionality before committing to a paid plan.

So what are you waiting for? Start using these free social media management tools today and see how they can help you grow your social media presence and business in 2023.

In my opinion and having 5 years of experience in the digital marketing field Crowdfire is the best tool for social media management for small businesses, individuals, freelancers, and digital marketers.

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