What are the benefits of Technology in Real Estate

Now is a when the Real Estate Agents who embraced technology will thrive and the Real Estate Agents who avoided technology will become obsolete. The funny thing is, that is can also be true from Sales Representatives and Entrepreneurs from all industries and recent events like the global COVID-19 pandemic to name a few have now forced persons to embrace marketing themselves, doling transactions, and even having meetings virtually.

Fortunately, Keller Williams Realty was built to be technology-driven while most brokerages focused on sales. As a result, we are able to have many of our regions, including Keller Williams Jamaica, be able to have transactions close, listings uploaded, and offers approved even during the height of the pandemic. We pride ourselves on leveraging technology to enhance our relationships with the home buyers and home sellers that we serve.

Here are some benefits that the Real Estate Agents who are able to have transactions close regularly enjoy as a result of leveraging technology:

1. Being able to reach your clients from anywhere in the world regardless of your location (through Blogging, Vlogging, Video Calls, Voice Calls, Making Social Media Posts, etc.).
2. Grab and hold the attention of your potential home buyers and home sellers (through eye-catching photos, headlines, eye-catching videos, etc.)
3. Multiple ways to stay top of mind in the minds of your potential home buyers and home sellers (for instance, by liking their photos, wishing them Happy Birthday, sending them direct messages with properties that they may like, etc.).
4. Speedy access to information about your target audience and your sphere of influence (SOI) (for example, they may post-pregnancy photos, wedding photos, graduation photos, etc. and you can follow up with them to see if they are looking for a new place to move to)
5. Being able to start, manage, and close transactions from anywhere in the world (Many of our agents have closed transactions with clients that they have only spoken with by Zoom, Face Time, WhatsApp Voice, or WhatsApp Video Calls).
6. Reduce or gain better control of your spending (You can save money by using the KW Command as a FREE one-stop-shop for your Customer Relationship Management (CRM), Graphic Design Software, Performance Management Tool, Communications Tool, and an Online Video Library with Real Estate to-dos that you can consume on demand.)

1. Track your performance (You can use a platform like KW Command to track your progress to meet your financial goals, get a full breakdown of all the commissions that you have generated in total from your transactions, and easily compare it to your performance in previous times. You can always use your spreadsheet or you can rely on this platform).
2. Marketing and gaining listings in new and creative ways (Imagine being exposed to Book Clubs, Videos, Training Sessions, Articles, Livestreams that should you how to incorporate Social Media, WhatsApp Broadcast Messages, Google My Business, etc. to promote your Real Estate Brand Listings into your 33 Touch Programme).

Exposure to training sessions, reading material, and research to increase the value that you can add to all your potential and existing clients while getting hands-on experience in using these methods.

It was a pleasure to witness Real Estate Agents who made the bold choice not only to get into Real Estate, but to get into it at a time like this, and close their transactions for the first time. No matter what, there will always be room for personal interactions and human relationships in Real Estate. However, now is the perfect time to learn how to leverage technology to support these interactions and relationships.

Call me at 1-876-359-6158 or [email protected] to learn more about how you can experience these benefits!