What Are the Benefits of Receiving Clients Approval?

By hiring you, clients demonstrate that you are likable and that they consider you to be trustworthy and competent. When you have satisfied them, or even better exceeded their expectations and delivered a memorable experience, they will happily and voluntarily sing your praises. In combination, these two factors represent a fabulous seal of approval for you and your services.

Regardless of what you call this two-factor combination, it's a powerful combination that will help you attract more business. Appropriately used, client testimonials can confirm that you are a good person with whom to do business.

They are objective, third-party confirmation that you are likable, trustworthy, and competent, reassuring potential clients that you can help them.

Source: My forthcoming book: How to Succeed in Your Professional Service Business (chapter 16)

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• SEE: How to Grow Your Service Business to the Next Level in either or both of the Website and Features sections of my LinkedIn profile;
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