Having a website with good SEO (search engine optimisation) can provide several benefits to a small business, including:
- Increased visibility: Good SEO practices can help a small business website rank higher in search engine results pages (SERPs), making it more visible to potential customers.
- More website traffic: With higher visibility, a website can attract more organic traffic from search engines, leading to more potential customers visiting the website.
- Better user experience: Good SEO practices often involve optimising website content, structure, and navigation, which can result in a better user experience for website visitors.
- Increased credibility: Websites that appear at the top of search engine results are often seen as more credible and trustworthy by potential customers.
- Better conversion rates: By attracting more relevant traffic to the website, good SEO can increase the likelihood of website visitors becoming paying customers.
- Cost-effective marketing: SEO is a cost-effective marketing strategy compared to other forms of digital marketing, such as pay-per-click advertising.
Overall, having a website with good SEO can help a small business establish a solid online presence, attract more customers, and increase revenue.
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1 年Nice summary Adam Lord I think a lot of small businesses put off thinking about SEO because it sounds like something complicated. But it’s good to remember that SEO is a sliding scale too, even doing a few simple things can improve your website’s performance. It’s not as scary as it sounds!