What are the benefits of CRM functionality within an ERP solution?

Many businesses have some form of CRM system that tracks potential leads and sales. Although this may do what it says on the tin there is a lot of vital information that is missing from this information set as the software may not talk to other parts of the organisation. How do you know which converted lead is the most profitable if you can’t data mine your accounting system? Can I run a marketing campaign to existing clients who have bought a particular type of product? How much time is spent converting the lead and was it worth the effort compared with turnover received? All these queries could be dealt with if your CRM function is embedded in an overarching ERP (Enterprise Resource Planning) solution. We look at the pro’s and cons of this type of software and whether it is right for your business. Read more……...