What Are the Benefits of Building a Mobile App for E-commerce Businesses?

In today’s online shopping-driven world, it’s not enough for merchants to have a website only. To stay ahead in the competition, they must consider investing in a successful e-commerce mobile app development for better reach and more growth.

But why should retailers focus on creating a mobile app for e-commerce businesses??

Have a look at these patterns:

• 67% of consumers have downloaded a retailer app.
• 77% of Americans use their mobile devices in stores to compare prices.
• 79% of smartphone users have purchased online using their mobile devices in the last six months.

These stats show that people are gravitating more towards mobile apps for shopping. Therefore, it becomes imperative for e-commerce business owners to invest in e-commerce mobile app development.

However, many business owners (including you) still give a second thought before developing an application for their e-commerce business. But no more. This post will definitely change your mind and encourage you to build an intuitive e-commerce mobile app right now.

So, are you ready to explore? Let's go!

Top 9 Key Benefits of E-Commerce Mobile App Development

Increased Brand Recognition

One of the most effective benefits of building a mobile app for an e-commerce business is improved brand recognition. And as soon as the user installs the app, brand awareness increases. With the app, you can stay connected with your potential buyers almost 24/7 and let them know everything about your brand.

So, don't compromise with the quality of your customer service. Deliver value, build a story that will speak for your brand, and encourage the users to post positive reviews for your application. Also, don't forget to provide a seamless mobile experience.?

Better Marketing Communication

Now, customers can stay connected with your brand 24*7, and if you want to turn them into loyal customers, offer improved marketing communication. Improvise the ways customers interact with your app by offering them special deals, discounts, and coupons.?

The good news? You can do all this with your e-commerce mobile app. You can build compatibility, trust, and empathy by using emotionally engaging language, clarify your approach, and more. You can also add push notifications for improving marketing communication as it is a valuable technique.?

Personalized Shopping Experience

Personalization gains your potential customer's preferences insights that allow you to provide a tailored experience. In simpler terms, personalization is a successful key for driving great sales. And, if you don't know what your customer actually wants (or likes), how can you expect them to return to your brand. Right??

That’s where e-commerce application helps you. You can offer personalized services to your customers by tracking the customer's purchasing history. Also, through an app, you can build a self-service experience, create a customer-focused vision, and approve your sales with well-accomplished customer relationship management (CRM).?

Improved Visitors Engagement

You can also leverage your visitor's mobile phone by incorporating different features that eventually improve visitor engagement. Thus, here comes one of the chief benefits of an e-commerce mobile app. Add special features by utilizing the visitor's highlights and can promote engagement.?

You can ask the customer to share the product images (or videos) as reviews using their smartphone camera. Or use a global positioning system (aka GPS) to track their location for shipping purposes. Moreover, you can also use the sound search by aiding the users to use their microphones and search for their required products effortlessly.?

Fewer Cart Abandonment Rates

One of the favored benefits of e-commerce app development is the fewer cart abandonment rates. As per the study, mobile apps have the lowest abandonment rate - 20%. Hence, developing a mobile app for your e-commerce business eases the checkout process as their preferences get instantly saved that works as a reminder the next time they open an app.?

Also, the customer doesn't have to fill in details again as they get auto-filled, which saves their time. In short, customer shopping gets done in just a few clicks. So, the less manual work you add, the fewer cart abandonment rates will be.?

Multiple Payment Options

One must act smart while owning an e-commerce business, and introducing multiple payment options is one of them. It expands the conversion rate, engages existing customers, reduces overhead costs, and more.?

Most importantly, it does not leave the customers disappointed as they become even more motivated to buy more products as soon as they see their preferred payment options available on the app. Also, the payments via UPI, e-wallets, 3rd party payments, credit (or debit) cards are much more appropriate.?

Enhanced Customer Loyalty

If you want customers to get back to your app frequently, offer customer loyalty. You can add valuable features to your app that will benefit the users, provide them outstanding customer service, offer special deals (or gift cards), and more.?

You (as a business owner) can also add various loyalty programs (like cashback, hybrid loyalty program, and the premium loyalty program) to encourage customers for more purchases from your online store to gain their next expected reward. In short, create special promotions (or campaigns) to make your mobile application persuasive.?

Better Efficiency and Revenues

The other two benefits of building a mobile app for e-commerce businesses are better efficiency and revenues. As mentioned above, push notification is also an imperative factor that can upscale your business smoothly.?

The proper planning, in-depth market research, and user-friendliness of the mobile application reap higher revenues, and it will be worth the investment. And to have better app efficiency, focus on an eye-catching layout, launch light battery life, provide better network connectivity, and more.?

Offline Access

The last (but not least) advantage is offline access that allows users to use the app even in an offline mode. Here, users can check the product details, price, and more. It further leads to more customer loyalty, gives an edge on the competition, saves phone battery, and more.?

Most importantly, if you have this amazing feature, users will automatically feel attracted to your app as they can access the app anytime they want (especially in poor connectivity areas). Also, it has no monthly data usage, no roaming cost, and quick loading time.?

Concluding Words

Okay, so these were some benefits of an e-commerce mobile app that can encourage you to develop an e-commerce mobile app right away. In simple terms, a mobile application has everything you need for your e-commerce business. You just name it, and the e-commerce mobile application will serve it to you.

That said, if you want a standout e-commerce app, contact a reputable app company right now that can take your e-commerce app development to a whole new level.