What Is Benefit of Email Marketing

As a marketer, you might've heard coworkers talking around the watercooler about how?email marketing is dead. It's been a common concern for many marketing departments.

Well, I'm here to let you know that you don't have to worry because email marketing is still going strong.

In fact,?40 percent of B2B marketers say email newsletters are most critical to their content marketing success, and?73% of millennials prefer communications from businesses to come via email.

Furthermore,?99% of consumers check their email every day and it is by far the preferred way to receive updates from brands.

As marketers, we can't ignore these statistics. That's why it's important to develop a strong email marketing strategy.

Below, let's review the top benefits of email marketing, which show why it's one of the most effective marketing tactics.

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