What a beginner should know about SEO
SEO which means search engine optimization is one of the channels and techniques of digital marketing.
You do SEO for websites. The purpose, and the only purpose, of learning and doing SEO is to get organic search traffic to a website. So when you start to learn SEO then the objective is to learn how to get traffic to a website.
This is done with SEO and using its various techniques and steps.
It is very important for every beginner to have a basic understanding of SEO before they start to learn it.
When it comes to understanding what all search engine optimization is, you need to know few things which we can call as having the basic SEO knowledge.
Here are the things you should know when you are starting to learn SEO.
What is SEO
What SEO does
Fundamentals of SEO
Search Engines and their roles
How search engines drive SEO
These are the 5 things which you should know when you start learning SEO. These are very much a part of learning search engine optimization and this is what we call as having the basic SEO knowledge.
Let us briefly explain these 5 basic SEO knowledge.
What is SEO
As we said at the start SEO stands for search engine optimization. It is also called as organic search engine optimization or organic SEO. SEO is the synonym for search engine optimization and hence it basically means optimizing websites for search engines.
People use search engines to find things they are looking for. Search engines like Google offer list of websites whenever someone searches for anything there.
Doing and learning SEO is about getting searchers or search traffic who search for and ask for various queries (or questions) on the search engines.
When you have a website then SEO is the best way to make it reach people who use search engines to find information on what they are looking for.
Search engine optimization (SEO) simply means to improve visibility of a website in the search results pages of major search engines. We all have searched for something on major search engines like Google, Bing, Yahoo and others.
What SEO does
This is what SEO does. It makes your website appear higher for various searches so that your website is seen by the searchers and they can click and visit your website.
SEO means making a website ready to appear in search results in order to attract the attention of more and more interested searchers and more and more search queries.
The objective of SEO is to constantly improve the place or position of website for all its targeted keywords or queries in search engines so that it is visible to more and more searchers and therefore gets high number of clicks from these searches, resulting in increase in search traffic.
Fundamentals of SEO
The whole step by step SEO process comprises of the essential and fundamental elements.
It is around these elements only we do whatever we do in SEO. This is also its broad framework.
Searches
Website
Content
Search Engines
Keywords
Optimization
Links or link building
Search Engines and their roles
Before starting to learn SEO fully you should understand how search engines work.
Search engines are the platform where websites can target and attract searchers and get search traffic from. If there were no search engines, there would be no SEO.
Search engines are where all the action take place. They are centre of this search engine optimization field, and drive the industry and its professionals.
These search engines show websites to the users for their queries. Google ranks websites for every query and then shows these as per their higher rankings.
So to fully understand search engine optimization it is necessary to understand the process of search engines which results in ranking of websites and which influences and drives how we do SEO.
How search engines drive SEO
When we do SEO we optimize and improve websites, web pages and content for search engines. We do it to help our pages and content gain more visibility on search engines. So, we have to do all the things and to much extent as per the guidelines and parameters set by these search engines.
There is a broad and basic understanding for doing SEO but it has largely developed through guidelines and developments which have taken place till now about these search engines (mainly Google).
The other base for what we do in SEO is learning from what worked and what not for many websites, which again is looking back at search engines and how they work.