What Bazaars Can Teach Us About Digital Marketplaces
Sharing an excerpt from my first post for Google For Work…full post can be read at buff.ly/296oUf8
By Aiaz Kazi, Head of Platform Ecosystem, Google for Work
We tend to look to the future to solve today’s problems, but after taking a trip to Morocco, I got to thinking about how we can learn from the past. TheJemaa el-Fnaa is a vibrant bazaar located in the bustling center of Marrakesh, a major Moroccan city. In the daytime, it’s mainly occupied by orange juice and water sellers who give way to entertainers, storytellers and dancers as the sun begins to set. Beneath all the frenetic activity is a smoothly operating marketplace and community that has persevered over centuries, evolving continuously as the modern city has risen around it, and yet remaining unchanged at the core. It’s amazing how the key principles that underpin the Jemaa el-Fnaa are still essential today. Marketplace designers could learn a thing or two by studying it…
The rest of the post can be read at buff.ly/296oUf8.