What Is A Bad Brand Story?

If you are an expert, a consultant, a business owner, with an existing high ticket service and you want to sign up more frequentl easy to work with,? ideal clients….

But maybe you are not able to leverage opportunities that open up to you - an introduction or an on the spot pitch?...

Or maybe you not able to land clients in a predictable way; you are not sure what lever to pull to get more people to pay you?...

Or you cannot scale what you are doing because you don’t have a clearly defined message to say that works in all situations....

Then it’s likely that you have a poorly defined brand story.?

If any of these problems plague you then listen up:?

• If you don’t know WHO you’re talking to consistently as you can help a range of people with different things?
• If you don’t know WHICH problem or result your target audience is struggling with right now as you can help with a range of things that they may or may not experience?
• If you don’t know WHAT part of your expertise to lead with first?
• If you don’t know HOW to get more of the right people to hear about you?

If these describe you then there is one small secret to marketing and sales that might help you a LOT.?

An expert should be able to build a $1m per year company by simplifying everything down into the following:?

• 1 channel, 1 customer, 1 consistent problem + solution + outcome story.?

If you are able to eliminate the other variables, other channels or platforms, other customer types, other problems, solutions and outcomes …..

Then you are able to build a strong brand story.

Of course, as you grow you are able to add more complexity.?

But let’s start SUPER simple first.?

If you have ONE channel - for example, LinkedIn and if you have ONE customer, for example owners of family led businesses with a turn over of $1m - $5m per year. ….

Then you are able to tailor EVERYTHING you do to this specific person.?

You’re able to add the right people to your network

You're able to write the case studies that speak to them and their needs?

You’re able to speak in their language about the challenges they’re facing in their business and life.?

You’re able to define very specifically how you can help them achieve the goals they have because their goals will likely be quite consistent and the process to achieve them, much more defined. ?

You’ll be able to create high emotional connection and resonance with your ideal client because you can empathize with their deep desires, their emotional state, their frustrations and their vision for the future.?

You can educate them very specifically because you know exactly what they need to learn at the specific stage of their business and their life.?

You can articulate your mission, vision and values in a clear way that speaks to them.?

You can create a consistent look and feel for all your visual presence, logo, website, colours and fonts because you know what they like, what they resonate with.?

You can set yourself apart from competitors because your unique skills, experience and qualifications position you in the landscape of other providers.?

You can create a super great customer experience, super consistent results, and get super great reviews because you know exactly what they need.?

You can create a fan base or community because they are all similar to each other, care about the same things and you can connect them together to create a movement of like minded people.?

Ultimately a strong brand story is clear and understandable, you look good, you gain consistent results, you’re differentiated, you have consistent customer experience and great services and reviews, a raving fan base, due to your integrity, follow through and results.?

Your personality as a company and a founder shines through because you’re doing what you’re good at, you’re helping people consistently, you’re energised and excited by what you do and it’s creative and fulfilling.?

You’re unique, excellent, you create awesome results, people are drawn to you and the experience of working with you, the morals you exude, the feeling of being around you, the vision and the story you’re telling, the mantra you embody, the magic you possess.?

This is an AWESOME brand story.

If you would like help to articulate your powerful brand story then join my free weekly LinkedIn workshop - the next on Thursday 11 April, 11am EST/ 4pm UK https://www.dhirubhai.net/events/leverageyourbrandstory7180908118569033729/comments/