What is a Backlink? And How Do They work?

What is a backlink? And how do they work?

How does Google determine which website to rank number one, two, and three? It comes down to SEO, right?

Well, it’s more in-depth than that. Google has over 200 factors, and the number one factor that affects rankings, what is a backlink.

Today, I’m going to teach you what backlinks are and how they work.?Moz?SEO company?interviewed tons of?marketing experts, and they asked them what factors affect Google’s rankings the most??

They all said backlinks. So, with backlinks, that’s one website linking to another website. Google’s looking at it as votes. The more links that your website has, the higher you’re gonna rank. In addition to that, they’re looking at quality.

Remember Quality over Quantity-

So, if Huffington Post links to you, that’s more effective than if Joe the plumber linked to you. And Google knows that it’s way harder to get a link from Huffington Post than it is to get a link from Joe the plumber.

Now, another thing that they’re using within their algorithm is how related is that link? So, if Huffington Post links to your plumbing website, that’s actually not as effective compared to Joe the plumber linking to you.

Look Relevant Backlink-

But, on the flip side, if Home Depot is linked to you, because it’s very relevant and they’re within your space, that’s way more effective than if Joe the plumber linked to you. So, a few things.

Google is looking at how many backlinks you’re getting; how many you’re getting over time because it has to be natural, they don’t want you to just go pay people to link to your website because they don’t like that, you shouldn’t pay for links; they’re looking at how related those websites are; and they’re looking at something called domain authority, that’s how authoritative that website is.

Backlinks,

Relevant Backlinks Website,

High Domain Authority (DA),

Page Rank (PA),

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