What B2B digital engagement looks like and how it helps

As per Salesforce, 68% of customers expect brands to demonstrate empathy, but only 37% of companies deliver. Further, 66% of customers hope companies understand their unique needs, but only 34% of them do. As a brand, showing customers that you understand them means engaging with them in a way that benefits them.?

Digital engagement is a vital marketing tool in B2B marketing—it is a necessity, it is something customers expect, and it is what you need to stay ahead of the competition.?

So, what does the digital engagement look like???

Digital engagement is interaction with customers using digital tools (email, interactive video, 3D animation, graphics, etc.) and platforms (social media, websites, IoT, immersive technology) to reach customers.?

It is a step beyond the sales funnel.?

In B2B, the customer journey is long, and engagement can keep the customer interested all the way through.?

And, what does digital engagement do??

• It builds trust, strong emotional and meaningful connections, and customer relationships. This happens when brands understand what their audiences need.?
• It enhances the experience of the customer at every touch-point, by giving useful information and sharing offers, and showing empathy all along.?
• It further attracts more engagement and has the potential to establish an overall memorable and pleasant consumer experience.?
• It has great potential to build brand loyalty and can convert consumers into brand advocates.?

To understand digital engagement with a use case, read the article in detail here.?

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